Product Manager: Attribution & Measurement

TEGNA, Inc.; New York (NY); Sur place; USD 80 000 - 140 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) plan with company match

Teladoc and Spring Health access

Paid time off and holidays

Résumé du poste

TEGNA, Inc. is seeking a Product Manager for Attribution and Measurement to lead the analytics-driven evolution of our ad tech platform.

You will own the measurement roadmap, establish evidence-based claims, and communicate methodologies to clients, agencies, and auditors. You will collaborate with Engineering, Data Science, Sales, and Client Services to implement attribution models, ensure accreditation readiness, and drive cross-functional initiatives across 64 markets.

Qualifications

• 5+ years in measurement, marketing science, or analytics product management.
• Designed and ran a controlled experiment that changed a commercial decision.
• Shipped a methodology change affecting client numbers and can discuss costs.
• Explained to clients when a campaign produced no measurable lift.
• Shipped a product surface with a model and demonstrated testing.

Responsabilités

• Measurement Roadmap: define what we can prove today, what to prove next, and what it takes.
• Claim Standard: define evidence level and apply it across teams.
• Thought Leadership: present methodology to clients, agencies and auditors.
• Attribution Methodology: own look-back windows and credit assignment across touchpoints.
• Incrementality: design geo holdouts and controlled tests that hold up under scrutiny.
• Accreditation: own path to MRC accreditation and audit requirements.
• Measurement Data: specify data needs and joins to support claims.
• Applied AI: own models behind conversion prediction and lift estimation.

Connaissances

Causal inference

Experiment design

Attribution methods

Media Rating Council

SQL

CTV measurement

Local media measurement

Agile delivery

Cross-functional collaboration

Outils

SQL tooling

Description du poste

TEGNA, Inc. is seeking a Product Manager for Attribution and Measurement to lead the analytics-driven evolution of our ad tech platform.

You will own the measurement roadmap, establish evidence-based claims, and communicate methodologies to clients, agencies, and auditors. You will collaborate with Engineering, Data Science, Sales, and Client Services to implement attribution models, ensure accreditation readiness, and drive cross-functional initiatives across 64 markets.