Product Manager — Ads Signals & Measurement

Francisco Partners

Bellevue (WA)

On-site

USD 175,000 - 215,000

Full time

3 days ago

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Job summary

NewsBreak is seeking a Product Manager to lead ads signals and measurement capabilities across signal collection, identity resolution, audience data, attribution, and advertiser reporting. You will own the product roadmap for systems that help advertisers measure performance and enable our advertising platform to use data effectively for targeting and optimization.

You will collaborate with Engineering, Data Science, BI, and cross-functional teams to improve signal quality, build intuitive

Qualifications

5+ years of product management in advertising technology, measurement, or data platforms.
Hands-on experience building or managing ads tracking and attribution products, including pixels, server-to-server integrations such as CAPI, and MMP integrations.
A track record of shipping products that improve data quality, measurement, or advertiser outcomes.

Responsibilities

Own the roadmap for advertiser signal collection through pixels, CAPI, and MMP integrations.
Improve signal coverage, accuracy, freshness, and reliability, including event validation and deduplication.
Develop identity resolution capabilities that connect events to users using first-party identifiers and probabilistic matching.
Define requirements for conversion attribution across channels and devices.
Define and execute the roadmap for the data management platform (DMP) and activation.
Lead the development of accurate advertiser reporting tools and reporting APIs.
Collaborate with BI to define KPIs and dashboards for monitoring and decision-making.
Partner with Privacy, Legal, and Engineering to enforce data governance and privacy controls.