Product Manager: Attribution & Measurement Strategy

NAB Leadership Foundation; United States; On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Medical plan (BCBS)

401(k) match

Teladoc & Spring Health

PTO & holidays

Job summary

TEGNA is seeking a Product Manager to lead attribution and measurement within our ad tech platform. The role focuses on establishing a robust measurement framework, owning attribution methodology, and driving data-driven decisions across sales, client services, and auditing processes.

You will define how we prove outcomes, ensure accuracy of claims, and lead cross-functional collaboration with Engineering, Data Science, and Operations to deliver measurable impact.

Qualifications

• 5+ years in measurement, marketing science, or analytics product management.
• Designed and ran a controlled experiment whose result changed a commercial decision.
• Shipped a methodology change that moved every client's numbers, and can describe the cost in phone calls.
• Explained to a client why a campaign produced no measurable lift.

Responsibilities

• Measurement Roadmap: Define what we can prove today, what we want to prove next, and what it takes to get there.
• Claim Standard: Define what we assert at what evidence level, and apply it across sales and client services.
• Thought Leadership: Represent our methodology to clients, agencies, and auditors.
• Own Attribution Methodology: look-back windows, touch definitions, and credit across single, multi, and omni-touch.
• Design geo holdouts, matched market tests, and control groups for Incrementality.
• Own Accreditation path to Media Rating Council and the required documentation.
• Specify measurement data needs from the data layer and ensure proper joins.
• Own models behind conversion prediction and lift estimation and the tests confirming causality.

Skills

Causal inference

Attribution methods

MRC accreditation standards

SQL

CTV/local media measurement

Job description

TEGNA is seeking a Product Manager to lead attribution and measurement within our ad tech platform. The role focuses on establishing a robust measurement framework, owning attribution methodology, and driving data-driven decisions across sales, client services, and auditing processes.

You will define how we prove outcomes, ensure accuracy of claims, and lead cross-functional collaboration with Engineering, Data Science, and Operations to deliver measurable impact.