Product-Led Growth Marketing Manager

International Business Machines Corporation; Austin (TX); Sur place; USD 110 000 - 180 000; Plein temps

Résumé du poste

International Business Machines Corporation (IBM) seeks a Growth Marketing Manager for Confluent to lead product-led growth initiatives and multi-product adoption.

This individual-contributor role sits in Confluent’s R&D Product Department, collaborating with Growth Marketers, Growth Product Managers, and cross-functional partners to define strategy, run experiments, and guide customer onboarding and product adoption.

Qualifications

• 4+ years of experience marketing to a technical or developer audience, especially in growth marketing, lifecycle, or product-led growth.

Responsabilités

• Own growth and expansion concepts within growth marketing, including email and nurture programs across onboarding, activation, adoption, re-engagement, and reactivation.
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Connaissances

Growth marketing

Lifecycle marketing

B2B SaaS

Experimentation

Cross-functional collaboration

Outils

Marketo

Amplitude

Description du poste

International Business Machines Corporation (IBM) seeks a Growth Marketing Manager for Confluent to lead product-led growth initiatives and multi-product adoption.

This individual-contributor role sits in Confluent’s R&D Product Department, collaborating with Growth Marketers, Growth Product Managers, and cross-functional partners to define strategy, run experiments, and guide customer onboarding and product adoption.