Growth Product Manager for Developer Tools SaaS

International Business Machines Corporation; Armonk (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Confluent, an IBM company in New York, is seeking a Growth Marketing Manager to own the growth and expansion journey. You’ll define strategy, lead experimentation, and help customers onboard and adopt multiple products.

You’ll work with Growth Marketers and Growth Product Managers in a cross-functional team to build segmentation, nurture programs, and lifecycle campaigns that drive value across onboarding, activation, adoption, and re-engagement.

Qualifications

• 4+ years marketing to a technical or developer audience, especially in growth, lifecycle, or B2B SaaS marketing.
• Strong written communication translating technical product value for a technical user.
• Proven growth marketing craft: hypothesis, shipped experiment, measured result, scaled or stopped.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation with segmentation and lifecycle automation.
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations.
• Hands-on with AI in your own work and curious about value creation.

Responsibilities

• Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Skills

Growth marketing

Lifecycle programs

B2B SaaS

Data analysis

Strong writing

Experimentation

Tools

Marketo

Amplitude

Job description

Confluent, an IBM company in New York, is seeking a Growth Marketing Manager to own the growth and expansion journey. You’ll define strategy, lead experimentation, and help customers onboard and adopt multiple products.

You’ll work with Growth Marketers and Growth Product Managers in a cross-functional team to build segmentation, nurture programs, and lifecycle campaigns that drive value across onboarding, activation, adoption, and re-engagement.