Product Insights & Growth Strategist

The Associated Press; New York (NY); Hybrid; USD 103,000 - 128,000; Full time

Job summary

The Associated Press is seeking a Consumer Product Strategist for AP News in New York City. This hybrid role focuses on translating audience insights into the future of our digital products and user experiences across web and app platforms.

You will build analyses, partner with product, editorial and engineering teams, and shape strategy through data storytelling, experimentation and analytics to grow engagement and monetization.

Qualifications

• 3+ years of professional experience in digital product analytics or related roles.
• Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent.
• Strong storytelling to turn complex data into clear narratives about consumers and opportunities.
• Experience analyzing user behavior and product performance to influence product decisions.
• Proficiency in SQL and at least one of Python or R for data analysis.

Responsibilities

• Analyze audience discovery and engagement with AP News, building dashboards in BigQuery, Looker, Omni and Hex to spot patterns.
• Link behavioral data across journeys to explain what and why users act as they do.
• Support GA4 and GTM tracking to ensure accurate data for product questions.
• Translate data into clear recommendations to inform priorities and monetization.
• Identify opportunities to improve user journeys and engagement funnels.
• Develop and evaluate product experiments and A/B tests; turn results into recommendations.
• Build trust with product, editorial and tech teams to infuse insights into decisions.
• Translate business questions into meaningful analysis and communicate insights.
• Collaborate with technical teams to ensure data infrastructure supports decisions.

Skills

SQL skills

Python

R

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent

Tools

BigQuery

Hex

Omni

Looker

GA4

GTM

Job description

The Associated Press is seeking a Consumer Product Strategist for AP News in New York City. This hybrid role focuses on translating audience insights into the future of our digital products and user experiences across web and app platforms.

You will build analyses, partner with product, editorial and engineering teams, and shape strategy through data storytelling, experimentation and analytics to grow engagement and monetization.