Consumer Product Strategy & Growth Lead

Associated Press; New York (NY); Hybrid; USD 103,000 - 128,000; Full time

Benefits offered by this job

Competitive benefits package

Paid vacation and sick days

Paid parental leave

Professional development opportunities

Access to tools, mentorship, resources

Job summary

The Associated Press in New York City is hiring a Consumer Product Strategist to shape our digital products and user experience. You will analyze audience behavior, build dashboards, and translate findings into recommendations across web and app platforms.

The role sits at the intersection of insights, strategy and analytics. You will collaborate with product, editorial and engineering teams, and contribute to growth and monetization decisions in a hybrid work environment.

Qualifications

• 3+ years in digital product analytics, product strategy or related roles.
• Bachelor's degree in a relevant field or equivalent experience.
• Strong storytelling to translate data into clear narratives for stakeholders.

Responsibilities

• Analyze audience discovery, navigation and engagement across web and app.
• Build repeatable analyses and dashboards in BigQuery, Looker, Omni and Hex.
• Link behavioral data across journeys to explain why outcomes occur.
• Support GA4 and GTM tracking to answer key product questions.
• Translate data into actionable product priorities and monetization insights.
• Collaborate with product, editorial and technical teams on decisions.
• Design and evaluate experiments and A/B tests to inform strategy.
• Communicate data findings clearly to cross-functional stakeholders.

Skills

Digital product analytics

Product strategy

Growth analytics

Audience insights

User analytics

SQL

Python or R

Data visualization

Education

Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent

Tools

BigQuery

Looker

Omni

Hex

Google Analytics 4

Google Tag Manager

Job description

The Associated Press in New York City is hiring a Consumer Product Strategist to shape our digital products and user experience. You will analyze audience behavior, build dashboards, and translate findings into recommendations across web and app platforms.

The role sits at the intersection of insights, strategy and analytics. You will collaborate with product, editorial and engineering teams, and contribute to growth and monetization decisions in a hybrid work environment.