Consumer Product Strategist

Associated Press; New York (NY); Hybrid; USD 103,000 - 128,000; Full time

Benefits offered by this job

Competitive benefits package

Paid vacation and sick days

Paid parental leave

Professional development opportunities

Access to tools, mentorship, resources

Job summary

The Associated Press in New York City is hiring a Consumer Product Strategist to shape our digital products and user experience. You will analyze audience behavior, build dashboards, and translate findings into recommendations across web and app platforms.

The role sits at the intersection of insights, strategy and analytics. You will collaborate with product, editorial and engineering teams, and contribute to growth and monetization decisions in a hybrid work environment.

Qualifications

• 3+ years in digital product analytics, product strategy or related roles.
• Bachelor's degree in a relevant field or equivalent experience.
• Strong storytelling to translate data into clear narratives for stakeholders.

Responsibilities

• Analyze audience discovery, navigation and engagement across web and app.
• Build repeatable analyses and dashboards in BigQuery, Looker, Omni and Hex.
• Link behavioral data across journeys to explain why outcomes occur.
• Support GA4 and GTM tracking to answer key product questions.
• Translate data into actionable product priorities and monetization insights.
• Collaborate with product, editorial and technical teams on decisions.
• Design and evaluate experiments and A/B tests to inform strategy.
• Communicate data findings clearly to cross-functional stakeholders.

Skills

Digital product analytics

Product strategy

Growth analytics

Audience insights

User analytics

SQL

Python or R

Data visualization

Education

Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent

Tools

BigQuery

Looker

Omni

Hex

Google Analytics 4

Google Tag Manager

Job description

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The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiasednews in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

The Associated Press seeks aConsumer Product Strategistfor AP News based in New York City. We are a hybrid environment, with employees on site Tuesday, Wednesday and Thursday.

About the Role

As a Consumer Product Strategist, you will help AP News better understand its audience and use those insights to shape the future of our digital products and user experience. You will look beyond the numbers to uncover the story of how users discover, experience and engage across web and app platforms, turning those findings into clear, actionable recommendations that inform product strategy, experimentation and long-term growth.

This role sits at the intersection of consumer insights, product strategy and analytics. The ideal candidate is naturally curious about consumers, comfortable digging into data and skilled at communicating what the data means with both technical and non-technical stakeholders.

What You'll Do:

Analyze how audiences discover, navigate and engage with AP News by building repeatable analyses and dashboards in BigQuery, Looker , Omni and Hex to identify patterns in user behavior, feature adoption, engagement and friction points

Connect behavioral data across journeys, funnels, features and retention to explain not just what is happening, but why

Support tracking implementation in Google Analytics 4 and Google Tag Manager to ensure the right data is captured to answer critical product and business questions

Translate complex product and user data into clear recommendations that inform product priorities, audience growth and monetization decisions

Identify strategic opportunities to improve user journeys, feature design and engagement funnels to deepen loyalty

Development and evaluate product experiments and A/B tests, turning results into actionable product recommendations

Build trusted relationships across product, editorial and technical teams to bring consumer insights into product decisions

Translate business questions into meaningful analysis and clearly communicate what the data means

Collaborate with technical teams to ensure data infrastructure supports critical decisions

Who You Are:

You have 3+ years of professional experience in digital product analytics, product strategy, growth analytics, audience insights, user analytics or a related role

You have a bachelor's degree in a relevant field such as communications, journalism, Data Science, Marketing or equivalent professional experience

You communicate effectively and are a strong storyteller who can take complex or ambiguous data and turn it into a clear narrative about consumers, products and business opportunities

You have demonstrated ability to analyze user behavior, product performance and using those insights to influence product or business decisions

You bring curiosity, consumer empathy and sound judgment to open-ended questions and are comfortable making recommendations

You have strong SQL skills and working knowledge of Python or R for querying large datasets, identifying trends and building repeatable analyses

You have hands‑on experience with analytics and visualization tools such as BigQuery, Hex, Omni and Looker

You have experience with Google Analytics 4 and Google Tag Manager, including event tracking and measurement strategy

You are comfortable collaborating with product managers, engineers, editorial teams and other cross‑functional stakeholders

What will set you apart:

Experience using consumer insights to influence the strategy or development of a digital consumer product

Experience in digital publishing, media subscription, marketplace or other content-driven consumer products

Background working with BigQuery or other large-scale data warehousing platforms

Familiarity with content recommendation systems or personalization strategies

Experience with experimental design and A/B testing platforms

A mission-driven, inclusive environment focused on both individual and collective success.

• Competitive medical, dental and vision coverage
• Paid vacation and sick days
• Paid parental leave for any new parent
• Opportunities for professional development to help you reach your career goals.
• Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.

The anticipated salary range for this position is $103,000 – $128,000, based on a candidate’s skills and qualifications. The Associated Press offers comprehensive benefits, which include:

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.