Consumer Product Strategist

The Associated Press; New York (NY); Hybrid; USD 103.000 - 128.000; Vollzeit

Zusammenfassung

The Associated Press is seeking a Consumer Product Strategist for AP News in New York City. This hybrid role focuses on translating audience insights into the future of our digital products and user experiences across web and app platforms.

You will build analyses, partner with product, editorial and engineering teams, and shape strategy through data storytelling, experimentation and analytics to grow engagement and monetization.

Qualifikationen

• 3+ years of professional experience in digital product analytics or related roles.
• Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent.
• Strong storytelling to turn complex data into clear narratives about consumers and opportunities.
• Experience analyzing user behavior and product performance to influence product decisions.
• Proficiency in SQL and at least one of Python or R for data analysis.

Aufgaben

• Analyze audience discovery and engagement with AP News, building dashboards in BigQuery, Looker, Omni and Hex to spot patterns.
• Link behavioral data across journeys to explain what and why users act as they do.
• Support GA4 and GTM tracking to ensure accurate data for product questions.
• Translate data into clear recommendations to inform priorities and monetization.
• Identify opportunities to improve user journeys and engagement funnels.
• Develop and evaluate product experiments and A/B tests; turn results into recommendations.
• Build trust with product, editorial and tech teams to infuse insights into decisions.
• Translate business questions into meaningful analysis and communicate insights.
• Collaborate with technical teams to ensure data infrastructure supports decisions.

Kenntnisse

SQL skills

Python

R

Data storytelling

Cross-functional collaboration

Ausbildung

Bachelor's degree in Communications, Journalism, Data Science, Marketing or equivalent

Tools

BigQuery

Hex

Omni

Looker

GA4

GTM

Jobbeschreibung

Date: Oct 7, 2026

Location: New York, NY, US, 10281

Company: Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

The Associated Press seeks a Consumer Product Strategist for AP News based in New York City. We are a hybrid environment, with employees on site Tuesday, Wednesday and Thursday.

About the Role

As a Consumer Product Strategist, you will help AP News better understand its audience and use those insights to shape the future of our digital products and user experience. You will look beyond the numbers to uncover the story of how users discover, experience and engage across web and app platforms, turning those findings into clear, actionable recommendations that inform product strategy, experimentation and long term growth.

This role sits at the intersection of consumer insights, product strategy and analytics. The ideal candidate is naturally curious about consumers, comfortable digging into data and skilled at communicating what the data means with both technical and non-technical stakeholders.

What You'll Do:

• Analyze how audiences discover, navigate and engage with AP News by building repeatable analyses and dashboards in BigQuery, Looker, Omni and Hex to identify patterns in user behavior, feature adoption, engagement and friction points
• Connect behavioral data across journeys, funnels, features and retention to explain not just what is happening, but why
• Support tracking implementation in Google Analytics 4 and Google Tag Manager to ensure the right data is captured to answer critical product and business questions
• Translate complex product and user data into clear recommendations that inform product priorities, audience growth and monetization decisions
• Identify strategic opportunities to improve user journeys, feature design and engagement funnels to deepen loyalty
• Develop and evaluate product experiments and A/B tests, turning results into actionable product recommendations
• Build trusted relationships across product, editorial and technical teams to bring consumer insights into product decisions
• Translate business questions into meaningful analysis and clearly communicate what the data means
• Collaborate with technical teams to ensure data infrastructure supports critical decisions

Who You Are:

• You have 3+ years of professional experience in digital product analytics, product strategy, growth analytics, audience insights, user analytics or a related role
• You have a bachelor's degree in a relevant field such as communications, journalism, Data Science, Marketing or equivalent professional experience
• You communicate effectively and are a strong storyteller who can take complex or ambiguous data and turn it into a clear narrative about consumers, products and business opportunities
• You have demonstrated ability to analyze user behavior, product performance and using those insights to influence product or business decisions
• You bring curiosity, consumer empathy and sound judgment to open-ended questions and are comfortable making recommendations
• You have strong SQL skills and working knowledge of Python or R for querying large datasets, identifying trends and building repeatable analyses
• You have hands-on experience with analytics and visualization tools such as BigQuery, Hex, Omni and Looker
• You have experience with Google Analytics 4 and Google Tag Manager, including event tracking and measurement strategy
• You are comfortable collaborating with product managers, engineers, editorial teams and other cross-functional stakeholders

What will set you apart:

• Experience using consumer insights to influence the strategy or development of a digital consumer product
• Experience in digital publishing, media subscription, marketplace or other content-driven consumer products
• Background working with BigQuery or other large-scale data warehousing platforms
• Familiarity with content recommendation systems or personalization strategies
• Experience with experimental design and A/B testing platforms

Why join us:

• A mission-driven, inclusive environment focused on both individual and collective success.
• Opportunities for professional development to help you reach your career goals.
• Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.

The anticipated salary range for this position is $103,000 - $128,000, based on a candidate's skills and qualifications. The Associated Press offers comprehensive benefits, which include:

• Competitive medical, dental and vision coverage
• Retirement benefits
• Company paid life insurance
• Paid vacation and sick days
• Paid parental leave for any new parent
• Mental well-being resources

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.

Nearest Major Market: New York City

Job Segment: Data Warehouse, User Experience, Strategist, SQL, Database, Technology, Strategy