Product Growth Manager, NPD & Market Launch

Daesang America Inc; California; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation days

Sick days

Health insurance

Dental insurance

Vision insurance

Life insurance

Job summary

Daesang America Inc. seeks a product/marketing professional to drive development from ideation to commercialization in US markets. You will lead cross-functional teams across marketing, sales, and supply chain to shape product direction and launch strategies.

The role requires strong market analysis, financial data interpretation, and a track record in product development and GTM execution, with emphasis on performance measurement and portfolio optimization.

Qualifications

• Bachelor's degree required in Marketing, Business, or related field.
• Basic understanding of sales, revenue, gross margin, pricing, costs, profitability, and promo analysis.
• Strong background in marketing strategy, planning, and new product development.

Responsibilities

• Lead cross-functional collaboration to develop products from ideation through commercialization.
• Conduct competitive analysis and market research to define product direction.
• Evaluate product portfolio performance including profitability and feasibility; provide data-driven recommendations.
• Analyze revenue, gross margin, COGS, sales velocity, and promo performance to support product decisions.
• Support development and execution of short-term NPD pipelines aligned with brand objectives.
• Contribute to go-to-market strategies and successful product launches.
• Monitor launch campaigns and report performance insights to stakeholders.
• Develop and manage trade marketing assets: sell sheets, catalogs, brochures, and brand presentations.
• Coordinate with marketing, sales, operations, R&D, procurement, and supply chain teams.
• Track timelines, milestones, and commercialization requirements to ensure timely launches.

Skills

Cross-functional leadership

Market research

Competitive analysis

Financial data analysis

Go-to-market strategy

Product launches

Trade marketing materials

Cross-team coordination

Timeline tracking

Education

Bachelor's degree in Marketing or Business

Job description

Daesang America Inc. seeks a product/marketing professional to drive development from ideation to commercialization in US markets. You will lead cross-functional teams across marketing, sales, and supply chain to shape product direction and launch strategies.

The role requires strong market analysis, financial data interpretation, and a track record in product development and GTM execution, with emphasis on performance measurement and portfolio optimization.