Senior Product Marketing Lead - US GTM & Launch

Nubank; Miami (FL); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Equity (stock)

Medical Insurance

Dental and Vision Insurance

Life Insurance and AD&D

Extended parental leaves

401K

Work-from-home Allowance

Relocation Assistance Package

Job summary

Nu in Miami, FL is seeking an experienced Product Marketing Lead to shape how we launch and grow our product in the US. This senior role partners with Product and Growth to define narrative, GTM, segmentation, and performance, influencing roadmaps with customer insight and data-driven storytelling.

You’ll own end-to-end launches, drive cross-functional collaboration, and leverage AI to multiply impact, building a defining voice for product marketing in the US.

Qualifications

• 8–10+ years in product marketing or similar at consumer tech or fintech.
• Proven track record launching major features with quantified impact.
• Based in Miami, Florida, hybrid in-office.

Responsibilities

• Own key US product marketing outcomes for awareness, engagement, and adoption with measurable impact.
• Translate strategy into sharp positioning, segmentation, and GTM choices for the US market.
• Lead end-to-end product storytelling and value propositions across touchpoints.
• Design integrated GTM plans connecting brand, product, lifecycle, and performance channels.
• Design programs across in-app, email, push, SMS to drive acquisition and retention.
• Collaborate with Growth on website and landing experiences, ensuring on-brand narratives.

Skills

Product marketing

Go-to-market

Storytelling

Cross-functional

Data analysis

AI tools

Tools

Dashboards

Job description

Nu in Miami, FL is seeking an experienced Product Marketing Lead to shape how we launch and grow our product in the US. This senior role partners with Product and Growth to define narrative, GTM, segmentation, and performance, influencing roadmaps with customer insight and data-driven storytelling.

You’ll own end-to-end launches, drive cross-functional collaboration, and leverage AI to multiply impact, building a defining voice for product marketing in the US.