Marketing Product Associate Manager (Korean Bilingual)

Daesang America Inc; California; In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Vacation days

Sick days

Health insurance

Dental insurance

Vision insurance

Life insurance

Descrizione del lavoro

Daesang America Inc. seeks a product/marketing professional to drive development from ideation to commercialization in US markets. You will lead cross-functional teams across marketing, sales, and supply chain to shape product direction and launch strategies.

The role requires strong market analysis, financial data interpretation, and a track record in product development and GTM execution, with emphasis on performance measurement and portfolio optimization.

Competenze

• Bachelor's degree required in Marketing, Business, or related field.
• Basic understanding of sales, revenue, gross margin, pricing, costs, profitability, and promo analysis.
• Strong background in marketing strategy, planning, and new product development.

Mansioni

• Lead cross-functional collaboration to develop products from ideation through commercialization.
• Conduct competitive analysis and market research to define product direction.
• Evaluate product portfolio performance including profitability and feasibility; provide data-driven recommendations.
• Analyze revenue, gross margin, COGS, sales velocity, and promo performance to support product decisions.
• Support development and execution of short-term NPD pipelines aligned with brand objectives.
• Contribute to go-to-market strategies and successful product launches.
• Monitor launch campaigns and report performance insights to stakeholders.
• Develop and manage trade marketing assets: sell sheets, catalogs, brochures, and brand presentations.
• Coordinate with marketing, sales, operations, R&D, procurement, and supply chain teams.
• Track timelines, milestones, and commercialization requirements to ensure timely launches.

Conoscenze

Cross-functional leadership

Market research

Competitive analysis

Financial data analysis

Go-to-market strategy

Product launches

Trade marketing materials

Cross-team coordination

Timeline tracking

Formazione

Bachelor's degree in Marketing or Business

Descrizione del lavoro

Daesang Corporation was founded in 1956 in South Korea and has since grown to become one of the world’s leading producers of consumer food products Daesang boasts about 40 sales and manufacturing subsidiaries in South Korea, United States, Europe, Japan, Hong Kong, China, Indonesia, and Vietnam Daesang’s Jongga and Chung Jung One brands are brands of Korean Food in South Korea as well as in the US We have an ambitious goal to bring authentic and delicious Korean foods to prominence in the US

Daesang America is the US branch of Daesang Corporation Daesang America is committed to marketing and distributing food and ingredient products in the US market The company’s major clients are American retailers such as Walmart, Costco, Trader Joe’s, Kroger, Safeway, H Mart, and other markets It currently operates two offices, one in New Jersey as its headquarters office and the other in California as our west office

Job Responsibilities

• Lead cross-functional collaboration to develop products from ideation through commercialization across assigned product categories
• Conduct competitive analysis and market research to identify industry trends and define product development direction
• Evaluate current and future product portfolio performance, including profitability and feasibility, and provide data-driven recommendations to leadership
• Analyze basic financial and business data, including revenue, gross margin, cost of goods, sales velocity, and promotional performance, to support data-driven product recommendations
• Support the development and execution of short-term New Product Development (NPD) pipelines aligned with long-term brand and business objectives
• Contribute to go-to-market strategies and ensure successful execution of product launches
• Monitor and evaluate the effectiveness of product launch campaigns and initiatives, and deliver insights and performance reports to relevant stakeholders
• Develop, maintain, and manage trade marketing and sales materials, including trade show assets, brand presentations, promotional content, product specifications, sell sheets, catalogs, and brochures.
• Coordinate with internal teams to ensure alignment across marketing, sales, operations, R&D, procurement, and supply chain functions
• Track project timelines, key milestones, and commercialization requirements to ensure products are launched on time and in alignment with business goals.

Qualifications and skills

• Bachelor’s degree required, preferably in Marketing, Business, or a related field
• Basic understanding of financial data, including sales, revenue, gross margin, pricing, cost, profitability, and promotional analysis.
• Strong background in marketing strategy, planning, and new product development

• Vacation and Sick days
• Full Insurance (Health, Dental, Vision & Life)