Product Growth Manager

Jobtailor

California (MO)

On-site

USD 120,000 - 180,000

Full time

5 days ago

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Qualifications

5+ years in growth product management, product growth, or mobile growth
Experience owning a growth funnel end to end, including shipping changes to a live product
Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar)
Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis
Experience running A/B tests and making calls off the results
Bachelor's degree or equivalent practical experience
Experience embedded on a product and engineering team in an Agile environment
Background in sports, streaming, media, or consumer subscription apps
Familiarity with ASO and app store editorial and featuring processes
Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship)
A real interest in sports and how the sports calendar shapes fan behavior

Responsibilities

Own a growth roadmap for the app, scoped and prioritized with feature work
Own onboarding, activation, and in-product feature discovery from problem definition through shipped changes
Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring
Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap
Define growth instrumentation and reporting for the product team
Monitor installs, adoption, engagement, retention, and funnel performance, and act on findings
Run experiments with clear hypotheses and readable results
Sequence releases against tentpole windows so launches land when fan demand is highest
Test new acquisition channels and incorporate successful channels into a unified growth approach
Collaborate with brand, creative, and lifecycle teams to align in-product and external messaging

Skills

Growth strategy

User acquisition

A/B testing

Agile teamwork

Product analytics

Education

Bachelor's degree

Tools

Amplitude

Mixpanel

AppsFlyer

Branch

Adjust

Braze

Iterable

Airship

Job description

Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work
Own onboarding, activation, and in-product feature discovery from problem definition through shipped changes
Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring
Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and sports calendar
Define growth instrumentation and reporting for the product team
Monitor installs, adoption, engagement, retention, and funnel performance, and act on findings
Run experiments with clear hypotheses and readable results
Sequence releases against tentpole windows so launches land when fan demand is highest
Test new acquisition channels and incorporate successful channels into a unified growth approach
Collaborate with brand, creative, and lifecycle teams to align in-product and external messaging

Requirements

5+ years in growth product management, product growth, or mobile growth
Experience owning a growth funnel end to end, including shipping changes to a live product
Hands‑on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar)
Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis
Experience running A/B tests and making calls off the results
Bachelor's degree or equivalent practical experience
Experience embedded on a product and engineering team in an Agile environment
Background in sports, streaming, media, or consumer subscription apps
Familiarity with ASO and app store editorial and featuring processes
Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship)
A real interest in sports and how the sports calendar shapes fan behavior

Core Competencies

Demonstrates expertise in growth product management with a focus on mobile applications, including ownership of growth funnels, user acquisition strategies, and performance analytics. Proficient in leveraging app metrics and conducting A/B testing to drive user engagement and retention.

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