Product Growth Lead, Social Experiences

Traveltechessentialist; California (MO); On-site; USD 200,000 - 240,000; Full time

Job summary

Airbnb is seeking a Product Marketing & Management leader to join our People to Meet team, shaping a new category of experiences that bring strangers together through shared activities. You will own the roadmap, craft positioning, and partner with cross-functional teams to deliver guest and host experiences that scale with trust and safety at the core.

Based in San Francisco, Seattle, or New York and comfortable in Pacific Time, you will translate guest and host insights into products, messages,

Qualifications

• 8+ years of product management and/or product marketing experience.
• Experience creating product messaging and positioning and delivering it to customers and the media.
• Demonstrated inbound and subject matter expertise, ideally in consumer social, community, events, or marketplace businesses.
• Background building social or community products — hands-on experience with profiles and identity, matching and discovery, messaging, and the mechanics that turn first meetings into lasting connections.
• Fluency in two-sided marketplace dynamics — bootstrapping supply and demand in a new category, navigating cold-start, and designing for network effects and repeat engagement.
• Trust & safety and privacy by design — a genuine understanding of what it takes to bring strangers together safely in the real world, and comfort treating that as a core product surface rather than an afterthought.
• Requirements gathering & documentation — turning ambiguous problems into clear specs that align eng, design, research, and partners.
• Able to build compelling customer-focused stories and work with marketing and communications partners to bring them to life.

Responsibilities

• Develop and maintain a product vision, strategy, and roadmap for People to Meet across both the guest and host journeys.
• Synthesize guest, host, and partner feedback and translate it into product features and positioning — from profiles and "who's going" to conversation starters, messaging, and post-event connection.
• Develop the public-facing messaging and narrative for People to Meet, and land the value proposition with guests, hosts, and the media.
• Align product teams and cross-functional partners across marketing, communications, research, and PMM.
• Grow and shape the supply of social formats — partnering with hosts and creators to design repeatable, high-quality experiences that reliably foster connection.
• Own the guest connection experience end to end (before, during, and after the event), balancing the drive to scale with the social intimacy that makes these formats work.
• Champion trust, safety, and privacy as first-class product responsibilities in every in-person connection we enable.
• Ensure the existing storefront is healthy and the quality bar is high across People to Meet listings.
• Role model behaviors that encourage open communication and curiosity.
• Make judgements and prioritization decisions that are in the best interests of our users.
• Efficiently execute to ship products and deliver impact for our business and users.

Skills

Product management

Product marketing

Messaging & positioning

Cross-functional leadership

Data analysis

User research

Storytelling

Two-sided marketplaces

Job description

Airbnb is seeking a Product Marketing & Management leader to join our People to Meet team, shaping a new category of experiences that bring strangers together through shared activities. You will own the roadmap, craft positioning, and partner with cross-functional teams to deliver guest and host experiences that scale with trust and safety at the core.

Based in San Francisco, Seattle, or New York and comfortable in Pacific Time, you will translate guest and host insights into products, messages,