Product Designer - Instagram

Meta; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Meta invites a senior Product Designer for Instagram in New York to lead end-to-end design across AI-native tooling and cross-functional org-wide platforms. You will define how prototyping, review, memory, and collaboration come together as a single system, guiding teams with a clear north star.

You will shape information architecture across projects, drive coherence, and set the quality bar for AI-generated outputs and human-machine collaboration, in a role that blends systems thinking with

Responsibilities

• Define and drive the end-to-end vision to scale from alpha to org-wide tooling used daily.
• Shape the org memory and context system for canonical docs, decisions, and rationale.
• Champion craft and coherence across surfaces to ensure a polished, intuitive tool.

Job description

# Product Designer - InstagramNew York, NY+1 locationDesign+ 1 moreApply nowWe're looking for a senior Product Designer to lead design efforts across Instagram that enable AI-native product development end-to-end. This is the tool we expect to be the go-to hub for all product teams moving forward.As we’re evolving the ways we build across the org, we’re investing in centralized AI tooling across all functions, from idea to production. This is a foundational role at the intersection of AI, design tools, and organizational transformation. You'll shape how Instagram's product teams work faster, more creatively, with less friction. You won't just be designing features; you'll be setting a vision for the future of how we work as an organization. The surface area spans prototyping agents, design review automation, org memory systems, and the core collaborative experience that ties it all together.You'll lead design vision and execution across multiple workstreams, partnering closely with engineering and leadership. The ideal candidate thrives in deep ambiguity, has a strong point of view on AI-native workflows, and can hold both systems-level thinking and pixel-level craft simultaneously. You're genuinely energized by figuring out not only what we build, but how.---## Product Designer - Instagram Responsibilities* Define and drive the end-to-end vision to scale from alpha to org-wide tooling that all teams use daily. You'll own the north star for how prototyping, review, memory, and collaboration come together as one coherent system* Shape the org memory and context system, designing the single place where canonical docs, decisions, and rationale live and are instantly accessible to both humans and agents. You'll define information architecture that scales across hundreds of projects and multiple organizational levels* Champion craft and coherence across all surfaces, ensuring the tool is polished, intuitive, and distinct, even as it evolves rapidly. You'll set the quality bar for AI-generated outputs, collaborative workflows, and the moments where human judgment and machine capability meet. You will be responsible for setting the vision and holding the pen on elevating the tools to become a truly premium experience and codify the design system and patterns to scale