Product Designer, Instagram

Meta; Menlo Park (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Instagram seeks a Product Designer to shape experiences across the app, from brainstorm to pixel-perfect launches. You will join a cross-functional team with product managers, engineers, data scientists, and researchers to transform ambiguous problems into concrete design strategies.

The role emphasizes end-to-end ownership, advanced prototyping, data-informed decisions, and responsible AI practices, with opportunities to lead multi-surface products and influence product strategy.

Qualifications

• Bachelor's degree in Design, HCI, CS, or related field.
• 4+ years of product design experience at scale.
• Portfolio showing end-to-end ownership of multi-surface product experiences.
• Experience leading end-to-end development with XFN teams, roadmaps, and high-impact decisions balancing user needs with business growth.
• Expertise in advanced prototyping techniques, including functional prototypes or emerging technologies.
• Comfort with data: using metrics, research, and experimentation to inform design decisions.
• Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact.
• Experience adhering to responsible, ethical AI practices (risk assessment, bias mitigation, quality checks).
• Ongoing AI skill development (prompt/context engineering, agent orchestration) and staying current with AI technologies.

Responsibilities

• Involved in every aspect of the product development process from brainstorming to pixel-level refinements.
• Utilize product design, interaction design, and visual design skills across multiple surfaces.
• Lead end-to-end development efforts with Cross Functional Network (XFN) teams and design roadmaps.
• Drive high-impact decisions balancing user needs with business growth objectives.
• Incorporate AI tools to optimize workflows and improve quality and efficiency.

Skills

Product design

Interaction design

Visual design

Prototyping

Data-driven design

AI tooling

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Design, HCI, CS, or related field

Job description

Instagram's mission is to inspire creativity that brings people together. We support those who create and shape culture around the world. It's a product where design taste shapes the product strategy — from the camera to the grid to Stories to Reels, the biggest bets have been design-led.

This is a high-impact role focused on shaping the experiences that define how people share, discover, create, and connect on Instagram. You'll work as a key design leader on a cross-functional team of product managers, engineers, data scientists, and researchers. A strong fit for this role has experience navigating undefined problem spaces by breaking down ambiguous challenges into actionable design strategies, moves fluidly between strategic thinking and hands-on execution, and is comfortable shifting focus across different problem areas as priorities evolve.

As a Product Designer on Instagram, you'll have the opportunity to play a central role in the way we build technologies — ensuring they are valuable, easy to use, and of a high level of craft and execution. You'll be involved in every aspect of the product development process, from brainstorming the next great product innovation to tweaking pixels right before launch. We'll expect you to utilize your full range of product design, interaction design, and visual design skills, while contributing to high-level strategic decisions with product and executive partners.

This posting represents different full-time product design roles across the Instagram organization.

Roles

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field
• 4+ years of product design experience, with demonstrated impact on consumer products at scale
• A portfolio that shows end-to-end ownership of complex, multi-surface product experiences
• Experience leading end-to-end development efforts, driving progress with Cross Functional Network (XFN) teams, developing design roadmaps, and making high-impact decisions balancing user needs with business growth objectives
• Expertise in advanced prototyping techniques, such as creating functional prototypes or using emerging technologies
• Comfort with data: you use metrics, research, and experimentation to inform and validate your design decisions
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Proven leadership in non-product dimensions that have made a team stronger and positively impacted the work environment
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies