Product Designer - Instagram

Urban Ridge Supplies; New York (NY); On-site; USD 201,000 - 278,000; Full time

Job summary

Meta's Instagram team seeks a Senior Product Designer to lead end-to-end AI-native tooling, guiding vision from alpha to organization-wide adoption. You will shape memory systems, design governance, and collaboration experiences across AI capabilities and platform infra.

This foundational role requires strong systems thinking and pixel-level craft to elevate the design across multiple workstreams. You will mentor designers, partner with leadership, and define a North Star for prototyping,

Qualifications

• 12+ years of product design experience, with impact on complex multi-surface systems.
• Portfolio showing end-to-end ownership of large-scale platforms or tooling.
• Strong experience with AI-powered products, design tools, or developer tooling.
• Ability to lead design in highly complex orgs with internal builders.

Responsibilities

• Define and drive end-to-end design vision to scale tooling used by multiple product teams.
• Shape org memory/context system for canonical docs and decisions accessible to humans and agents.
• Maintain craft and coherence across surfaces, define quality bar for AI outputs and workflows.
• articulate design direction for new products or platforms—from zero to one or reinvention at scale.
• Align leadership and partners on direction across AI capabilities, platform infra, design systems, and org workflows.
• Mentor designers and raise the bar on AI-native design practices.

Skills

Product design leadership

AI-native product thinking

Design systems

Cross-functional collaboration

Job description

We're looking for a senior Product Designer to lead design efforts across Instagram that enable AI-native product development end-to-end. This is the tool we expect to be the go‑to hub for all product teams moving forward. As we’re evolving the ways we build across the org, we’re investing in centralized AI tooling across all functions, from idea to production. This is a foundational role at the intersection of AI, design tools, and organizational transformation. You'll shape how Instagram's product teams work faster, more creatively, with less friction. You won't just be designing features; you'll be setting a vision for the future of how we work as an organization. The surface area spans prototyping agents, design review automation, org memory systems, and the core collaborative experience that ties it all together. You'll lead design vision and execution across multiple workstreams, partnering closely with engineering and leadership. The ideal candidate thrives in deep ambiguity, has a strong point of view on AI-native workflows, and can hold both systems‑level thinking and pixel‑level craft simultaneously. You're genuinely energized by figuring out not only what we build, but how.

Product Designer - Instagram Responsibilities:

• Define and drive the end-to-end vision to scale from alpha to org-wide tooling that all teams use daily. You'll own the north star for how prototyping, review, memory, and collaboration come together as one coherent system.
• Shape the org memory and context system, designing the single place where canonical docs, decisions, and rationale live and are instantly accessible to both humans and agents. You'll define information architecture that scales across hundreds of projects and multiple organizational levels.
• Champion craft and coherence across all surfaces, ensuring the tool is polished, intuitive, and distinct, even as it evolves rapidly. You'll set the quality bar for AI-generated outputs, collaborative workflows, and the moments where human judgment and machine capability meet. You will be responsible for setting the vision and holding the pen on elevating the tools to become a truly premium experience and codify the design system and patterns to scale.
• Set the design vision. Define and drive the design direction for a new product or platform — taking it zero-to-one or leading a fundamental reinvention at significant scale and complexity, shaping the vision and rallying the org around it.
• Set the agenda across complex systems. Identify what matters most and create clarity where none exists — aligning leadership and cross-functional partners on direction across AI capabilities, platform infrastructure, design systems, and organizational workflows.
• Apply AI-native product and systems thinking. Design information architecture, interaction models, and agent behaviors that scale coherently across workflows (prototyping, review, memory, automation) — treating AI as a fundamental shift in how products get built, not a feature layer.
• Raise the bar on craft and platform quality. Deliver work with the taste and polish to make experiences memorable, designing products opinionated enough to be useful yet flexible enough to configure across contexts, orgs, and user types.
• Articulate a compelling design vision to senior leadership (Director, VP+) — framing options vs. recommendations, building alignment without over-processing, and representing design in the rooms where organizational decisions get made.
• Act as a multiplier for the people around you — mentoring and developing designers, raising the bar on AI-native design practice, and connecting partners across functions to foster alignment and cohesion.

Minimum Qualifications:

• 12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale
• A portfolio that shows end-to-end ownership of complex, multi-surface product systems—ideally including new product creation (0→1) or significant platform/tools work
• Deep experience with AI-powered products, design tools, developer tools, or productivity platforms is strongly valued
• Demonstrated ability to lead design in spaces of high organizational complexity—where the product is the process, and the users are internal builders with sophisticated needs
• Experience designing for AI agents, conversational interfaces, or agentic workflows is a strong plus
• Comfort with ambiguity: you've shipped in fast-moving spaces where the strategy and capabilities were evolving simultaneously
• Experience influencing organizational processes or ways of working through product/design is highly valued—this role directly shapes how Instagram builds

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience influencing organizational processes or ways of working through product and design
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with AI-native product thinking — genuine point of view on how AI changes workflows, roles, and creative processes
• Experience with platform thinking — designing something opinionated enough to be useful and flexible enough to be configurable across multiple orgs and user types
• Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflows

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$201,000/year to $278,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.