Product Designer - Instagram

Instagram; San Francisco (CA); On-site; USD 201,000 - 278,000; Full time

Job summary

Instagram is seeking a senior Product Designer to lead design across AI-native tooling and end-to-end product development. This foundational role shapes how product teams work, from ideation to production, with a focus on prototyping agents, memory systems, and a unified collaboration experience.

The designer will guide multiple workstreams, partner with engineering and leadership, and balance systems thinking with pixel-level craft in a fast-evolving environment.

Qualifications

• 12+ years of product design experience with impact on multi-surface systems
• Portfolio showing end-to-end ownership of complex product platforms
• Strong background in AI-powered products or AI tooling
• Experience leading design in large, ambiguous environments
• Experience designing for AI agents or conversational interfaces
• Comfort navigating high organizational complexity and cross-functional alignment
• Proven ability to raise quality, craft, and coherence across surfaces

Responsibilities

• Define and drive end-to-end vision to scale tooling used daily by product teams
• Shape org memory and context systems for canonical docs and decisions
• Maintain high craft and coherence across surfaces; set quality bar for AI outputs
• Set design direction for new products or platforms at scale
• Align leadership and partners on AI capabilities, platform infra, and workflows
• Apply AI-native thinking to information architecture and interactions
• Elevate tools to premium status through strong design systems and patterns
• Mentor designers and foster AI-native design practices
• Collaborate with engineering and leadership to implement the design vision

Skills

AI-native design

Product design

Systems thinking

Design leadership

Mentoring

Job description

We're looking for a senior Product Designer to lead design efforts across Instagram that enable AI-native product development end-to-end. This is the tool we expect to be the go-to hub for all product teams moving forward. As we’re evolving the ways we build across the org, we’re investing in centralized AI tooling across all functions, from idea to production. This is a foundational role at the intersection of AI, design tools, and organizational transformation. You'll shape how Instagram's product teams work faster, more creatively, with less friction. You won't just be designing features; you'll be setting a vision for the future of how we work as an organization. The surface area spans prototyping agents, design review automation, org memory systems, and the core collaborative experience that ties it all together.You'll lead design vision and execution across multiple workstreams, partnering closely with engineering and leadership. The ideal candidate thrives in deep ambiguity, has a strong point of view on AI-native workflows, and can hold both systems-level thinking and pixel-level craft simultaneously. You're genuinely energized by figuring out not only what we build, but how.

Product Designer - Instagram Responsibilities:

• Define and drive the end-to-end vision to scale from alpha to org-wide tooling that all teams use daily. You'll own the north star for how prototyping, review, memory, and collaboration come together as one coherent system
• Shape the org memory and context system, designing the single place where canonical docs, decisions, and rationale live and are instantly accessible to both humans and agents. You'll define information architecture that scales across hundreds of projects and multiple organizational levels
• Champion craft and coherence across all surfaces, ensuring the tool is polished, intuitive, and distinct, even as it evolves rapidly. You'll set the quality bar for AI-generated outputs, collaborative workflows, and the moments where human judgment and machine capability meet. You will be responsible for setting the vision and holding the pen on elevating the tools to become a truly premium experience and codify the design system and patterns to scale
• Set the design vision. Define and drive the design direction for a new product or platform — taking it zero-to-one or leading a fundamental reinvention at significant scale and complexity, shaping the vision and rallying the org around it
• Set the agenda across complex systems. Identify what matters most and create clarity where none exists — aligning leadership and cross-functional partners on direction across AI capabilities, platform infrastructure, design systems, and organizational workflows
• Apply AI-native product and systems thinking. Design information architecture, interaction models, and agent behaviors that scale coherently across workflows (prototyping, review, memory, automation) — treating AI as a fundamental shift in how products get built, not a feature layer
• Raise the bar on craft and platform quality. Deliver work with the taste and polish to make experiences memorable, designing products opinionated enough to be useful yet flexible enough to configure across contexts, orgs, and user types
• Articulate a compelling design vision to senior leadership (Director, VP+) — framing options vs. recommendations, building alignment without over-processing, and representing design in the rooms where organizational decisions get made
• Act as a multiplier for the people around you — mentoring and developing designers, raising the bar on AI-native design practice, and connecting partners across functions to foster alignment and cohesion

Minimum Qualifications:

• 12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale
• A portfolio that shows end-to-end ownership of complex, multi-surface product systems—ideally including new product creation (0→1) or significant platform/tools work
• Deep experience with AI-powered products, design tools, developer tools, or productivity platforms is strongly valued
• Demonstrated ability to lead design in spaces of high organizational complexity—where the product is the process, and the users are internal builders with sophisticated needs
• Experience designing for AI agents, conversational interfaces, or agentic workflows is a strong plus
• Comfort with ambiguity: you've shipped in fast-moving spaces where the strategy and capabilities were evolving simultaneously
• Experience influencing organizational processes or ways of working through product/design is highly valued—this role directly shapes how Instagram builds

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience influencing organizational processes or ways of working through product and design
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with AI-native product thinking — genuine point of view on how AI changes workflows, roles, and creative processes
• Experience with platform thinking — designing something opinionated enough to be useful and flexible enough to be configurable across multiple orgs and user types
• Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflows

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affimative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$201,000/year to $278,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.