Product Content Strategist & Program Lead

Cypress HCM; San Francisco (CA); Hybrid; USD 182,000 - 245,000; Full time

Job summary

Cypress HCM in San Jose, CA is seeking a content strategist to lead evangelism narratives, demos, videos, newsletters, and thought leadership for enterprise audiences.

You will partner with Product, Evangelism, and SMEs to translate complex technologies into clear stories, manage end-to-end production, and track content performance to optimize impact.

Qualifications

• Bachelor’s degree required.
• Strong content strategy and narrative development skills for complex tech.
• Excellent writing, visuals, presentations and content creation.
• Proven ability to produce polished executive/customer content.
• Strong program management with multiple stakeholders and deadlines.
• Able to convert SME input into compelling stories with minimal supervision.
• Ability to collaborate across functions and manage content calendars.

Responsibilities

• Lead content strategy and editorial planning for evangelism narratives, demos, videos, newsletters, social content and thought leadership.
• Translate SME and product input into polished narratives and customer-facing assets.
• Create presentations, demos, videos and visual storytelling assets for executive audiences.
• Manage end-to-end production including editing, packaging, publishing and cadence.
• Repurpose content across channels and internal audiences.
• Produce recurring communications such as team newsletters and content toolkits.
• Define and maintain content program processes and workflows.
• Coordinate program status, stakeholder communications, QA and library consistency.
• Monitor engagement and identify optimization opportunities.

Skills

Content strategy

Editorial planning

Narrative development

Writing

Visual design

Presentation skills

Content creation

Program management

Stakeholder management

Cross-functional collaboration

Social media

B2B content distribution

AI awareness

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Video editing software

Content management systems

Job description

Job Details

• Location: San Jose, CA 95110 (Hybrid Preferred). Open to remote (Anywhere Time Zone)
• Duration: 9/14/2026 to 12/07/2026 (Contract)
• Team: Search Discovery

Job Description

• Develop and manage the content strategy and editorial calendar for priority evangelism narratives, demos, videos, newsletters, social content, and thought leadership.
• Partner with Product, Product Marketing, Evangelism, and technical SMEs to translate complex technologies and product capabilities into clear, compelling narratives for enterprise audiences.
• Create and maintain hero narrative content, including presentations, demos, videos, visual storytelling, and reusable content assets.
• Manage video and demo production, including editing, packaging, publishing, and maintaining a regular content cadence.
• Repurpose and distribute high-value content across key moments and audiences, including internal field teams.
• Manage production of the team newsletter, content toolkits, and other recurring communications.
• Establish and manage content program processes, including briefs, templates, repositories, review workflows, production tracking, and publishing.
• Support program coordination across priority initiatives, including status reporting, stakeholder management, QA, and consistency across the demo and content library.
• Track content performance and engagement to identify opportunities for optimization, amplification, and reuse.

Responsibilities

• Content strategy and editorial planning for evangelism narratives, demos, videos, newsletters, social content, and thought leadership.
• Translate SME and product input into polished narratives and customer-facing assets.
• Create presentations, demos, videos, and visual storytelling assets for executive and customer audiences.
• Manage end-to-end production including editing, packaging, publishing, and maintaining cadence.
• Repurpose and distribute content across channels and internal audiences.
• Produce and manage recurring communications such as team newsletters and content toolkits.
• Define and maintain content program processes: briefs, templates, repositories, review workflows, and production tracking.
• Coordinate program status, stakeholder communications, QA, and library consistency.
• Monitor content engagement and recommend optimization and amplification opportunities.

Qualifications

• Bachelor’s degree required.
• Strong content strategy, editorial planning, and narrative development skills, with the ability to turn complex technology and SME input into compelling stories.
• Excellent writing, visual design, presentation, and content creation skills with strong attention to craft and detail.
• Demonstrated ability to create polished presentations, videos, demos, and other executive- and customer-facing content.
• Strong program management and organizational skills, with experience managing content calendars, production workflows, multiple stakeholders, and deadlines.
• Ability to take work from rough SME input through polished execution, publication, and distribution with minimal supervision.
• Strong cross-functional collaboration and stakeholder-management skills.
• Working knowledge of social media and content-distribution best practices, particularly for B2B and technical audiences.
• Ability to quickly understand AI, APIs, workflows, and emerging technologies sufficiently to collaborate with technical experts and communicate their value.

Preferred Qualifications

• MBA preferred, or equivalent professional experience.
• 7+ years of relevant experience in content strategy, product storytelling, product marketing, editorial strategy, technical marketing, or a related discipline preferred.
• Portfolio or work samples demonstrating strong narrative, visual storytelling, presentation, and content execution capabilities strongly preferred.
• Experience with generative AI and modern content creation tools preferred.
• Adobe product, enterprise marketing, technical demo, and/or creative technology experience is a plus.

Compensation

• Pay Rate: $154.93/hour