Product Analytics Manager - Growth & Campaign Optimization

EXL Talent Acquisition Team; United States; Hybrid; USD 130,000 - 150,000; Full time

Job summary

EXL Talent Acquisition Team is seeking a hands-on product and marketing analytics professional to support a personal loan and deposit portfolio. The role drives origination volume by identifying opportunities to increase demand across marketing channels and improve funnel conversion.

You'll monitor KPIs, perform root-cause analyses, and quantify impact with A/B testing, using SQL and Python. The position is hybrid in San Francisco with 2–3 days in the office.

Qualifications

• Hands-on product and marketing analytics professional.
• Experience in funnel analytics and cross-channel campaigns.
• Proficiency with SQL and Python for data analysis.

Responsibilities

• Identify opportunities to increase demand generation across marketing channels.
• Improve funnel conversion and track performance across campaigns.
• Monitor key KPIs for programs and campaigns and perform root cause analyses.
• Quantify impact of initiatives through A/B testing.

Skills

SQL

Python

Campaign analytics

Funnel analytics

Job description

EXL Talent Acquisition Team is seeking a hands-on product and marketing analytics professional to support a personal loan and deposit portfolio. The role drives origination volume by identifying opportunities to increase demand across marketing channels and improve funnel conversion.

You'll monitor KPIs, perform root-cause analyses, and quantify impact with A/B testing, using SQL and Python. The position is hybrid in San Francisco with 2–3 days in the office.