Private Brand Commercialization Lead

Peterson Farms, Inc.; Michigan; Hybrid; USD 70,000 - 95,000; Full time

Job summary

Peterson Farms, Inc. in Hart, MI seeks a Marketing Project Lead to coordinate private label and customer-specific initiatives across retail and foodservice.

You will manage projects from initial request through artwork approval and commercialization, collaborating with Sales, Regulatory, Quality, R&D, Operations, and packaging suppliers. The role requires strong project management, packaging knowledge, and experience with cross-functional teams in a fast-paced CPG environment.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, Project Management, or related field preferred.
• 4–7 years of experience in CPG, food and beverage, private brands/private label, packaging, commercialization, marketing project management, account/project management, or a related field.
• Experience managing complex, cross-functional projects with multiple internal and external stakeholders.

Responsibilities

• Lead private brand and customer-specific projects across retail and foodservice from initial customer request through artwork approval and commercialization, establishing project timelines, deliverables, responsibilities, and launch milestones.
• Serve as the primary Marketing project contact for private brand initiatives, coordinating communication and deliverables between customers, customer agencies, Sales, Marketing, Regulatory, Quality, R&D, Operations, Procurement, printers, and packaging suppliers.
• Manage packaging artwork workflows for private brands and assigned owned-brand retail and foodservice projects, including project intake, prioritization, dieline, artwork development, revisions, proofs, approvals, and delivery of final production-ready files.
• Maintain visibility and accountability across active projects, proactively identifying missing information, approval delays, resource constraints, and other risks that could impact customer commitments, production schedules, or product launches.
• Coordinate commercialization activities and cross-functional project meetings, ensure requirements are understood, decisions are documented, action items have clear ownership, and projects progress toward production readiness.

Skills

Project management

CPG/Private label

Packaging

Cross-functional collaboration

Customer-facing communication

Timeline management

Adobe Creative Cloud

PIM systems

Education

Bachelor’s degree in Marketing/Business/Communications/Project Management

Tools

Adobe Creative Cloud

PIM systems

Artwork management systems

Job description

Peterson Farms, Inc. in Hart, MI seeks a Marketing Project Lead to coordinate private label and customer-specific initiatives across retail and foodservice.

You will manage projects from initial request through artwork approval and commercialization, collaborating with Sales, Regulatory, Quality, R&D, Operations, and packaging suppliers. The role requires strong project management, packaging knowledge, and experience with cross-functional teams in a fast-paced CPG environment.