Private Brand & Commercialization Project Lead

Country Pure Foods; Michigan; Hybrid; USD 85,000 - 115,000; Full time

Job summary

Country Pure Foods in Hart, MI is seeking a Marketing Project Manager to lead private brand and customer-specific initiatives across retail and foodservice from concept to commercialization.

The role collaborates with Sales, Marketing, Regulatory, Quality, R&D, and Operations to ensure on-time delivery of packaging artwork and product launches. A strong background in CPG packaging and project leadership is required.

Qualifications

• Bachelor's degree in marketing, Business, Communications, Project Management, or related field preferred.
• 4-7 years of experience in CPG, food and beverage, private brands/private label, packaging, commercialization, marketing project management, account/project management, or related field.
• Experience managing complex, cross-functional projects with multiple internal and external stakeholders.
• Experience working with retail or foodservice customers is strongly preferred.

Responsibilities

• Lead private brand and customer-specific projects across retail and foodservice from initial customer request through artwork approval and commercialization, establishing project timelines, deliverables, responsibilities, and launch milestones.
• Serve as the primary Marketing project contact for private brand initiatives, coordinating communication and deliverables between customers, customer agencies, Sales, Marketing, Regulatory, Quality, R&D, Operations, Procurement, printers, and packaging suppliers.
• Manage packaging artwork workflows for private brands and assigned owned-brand retail and foodservice projects, including project intake, prioritization, dieline, artwork development, revisions, proofs, approvals, and delivery of final production-ready files.
• Maintain visibility and accountability across active projects, proactively identifying missing information, approval delays, resource constraints, and other risks that could impact customer commitments, production schedules, or product launches.
• Coordinate commercialization activities and cross-functional project meetings, ensure requirements are understood, decisions are documented, action items have clear ownership, and projects progress toward production readiness.
• Participate in customer meetings and presentations, providing project leadership and marketing support related to private brands, packaging, new products, commercialization, and other strategic customer initiatives.
• Conduct market, category, competitive, product, and packaging research to support private brand opportunities, customer presentations, product concepts, and strategic recommendations.
• Partner with Sales and Marketing to develop customer-facing materials and presentations that communicate product capabilities, concepts, competitive positioning, and new business opportunities.
• Establish and continuously improve private brand commercialization and artwork processes, creating standardized workflows, project tracking, documentation, and approval procedures that improve efficiency and accountability.
• Serve as the internal subject matter resource for private brand project execution, developing a strong understanding of customer requirements, packaging processes, and commercialization needs while identifying opportunities to improve how Peterson Farms supports private brand customers.

Skills

Project management

Cross-functional collaboration

Customer marketing

Packaging/Artwork

Communication skills

Education

Bachelor's degree

Tools

Microsoft Office

Adobe Creative Cloud

PIM systems

Artwork management systems

Job description

Country Pure Foods in Hart, MI is seeking a Marketing Project Manager to lead private brand and customer-specific initiatives across retail and foodservice from concept to commercialization.

The role collaborates with Sales, Marketing, Regulatory, Quality, R&D, and Operations to ensure on-time delivery of packaging artwork and product launches. A strong background in CPG packaging and project leadership is required.