Print Marketing Manager

POS Professional Office Services; Waterloo (IA); On-site; USD 80,000 - 110,000; Full time

Job summary

POS Professional Office Services, Inc. is seeking a Print Marketing Manager to own the development and execution of marketing programs that generate demand and equip the sales team for the Print division serving healthcare organizations.

You will collaborate with the VP of Sales Operations and Print sales leadership to turn go-to-market strategy into launched, measured programs that drive revenue and provide reps with compelling assets and training.

Qualifications

• Bachelor's degree in Marketing, Communications, or similar field.
• 3+ years B2B marketing with hands-on campaigns.
• Experience with Pardot or similar, and Salesforce reporting.
• Strong writing and HTML/CMS web publishing.

Responsibilities

• Plan, build, and launch integrated Print campaigns (email drips, direct mail, landing pages, playbooks) across specialties, geographies, and customer segments.
• Develop and launch new Print products and programs, including positioning, pricing support, and rep training materials.
• Support online print management (OPM) platform with catalogs, templates, and campaigns.
• Own Pardot administration and Salesforce campaign setup, including forms, drip programs, segmentation, scoring, and attribution.
• Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
• Produce sales collateral and on-demand prospecting tools (one-sheeters, catalogs, playbooks).
• Publish web and landing pages, and enforce brand, voice, and style standards.
• Partner with production and estimating so every program we market is deliverable by the plant.
• Keep reps current on campaigns and assets, and use field feedback to improve them.
• Plan Print trade show and conference presence, including booth materials and follow-up.
• Report monthly on campaign performance, lead volume, and pipeline contribution, and recommend new programs based on results.

Skills

Pardot

Salesforce reporting

HTML/CMS publishing

Strong writing

Project management

Education

BA/BS in Marketing or Communications

Tools

Adobe Creative Cloud

Job description

Marketing Manager

POS Professional Office Services is seeking a Print Marketing Manager who will own the development and execution of marketing programs that generate demand and equip the sales team for POS's Print division, which serves healthcare organizations with patient communication, print, and mail products. This position will work closely with the VP of Sales Operations and Print sales leadership; this role turns go-to-market strategy into launched, measured programs that help our reps bring new ideas to customers and grow Print revenue.

Responsibilities will include, but are not limited to:

• Plan, build, and launch integrated Print campaigns (email drips, direct mail, landing pages, playbooks) across specialties, geographies, and customer segments.
• Develop and launch new Print products and programs, including positioning, pricing support, and rep training materials.
• Support our online print management (OPM) platform with catalogs, templates, and campaigns.
• Own Pardot administration and Salesforce campaign setup, including forms, drip programs, segmentation, scoring, and attribution.
• Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
• Produce sales collateral and on-demand prospecting tools (one-sheeters, catalogs, playbooks).
• Publish web and landing pages, and enforce brand, voice, and style standards.
• Partner with production and estimating so every program we market is one the plant can deliver.
• Keep reps current on campaigns and assets, and use field feedback to improve them.
• Plan Print trade show and conference presence, including booth materials and follow-up.
• Report monthly on campaign performance, lead volume, and pipeline contribution, and recommend new programs based on results.

Desired Skills and Experience:

• BA/BS in Marketing, Communications, or similar degree.
• 3+ years' experience in B2B marketing with hands-on campaign execution.
• Proficiency in Pardot or a similar platform, and experience reporting in Salesforce.
• Strong, plain-language business writing, plus comfort with HTML and CMS-based web publishing.
• Highly organized project manager able to run multiple campaigns at once.
• Commercial print, direct mail, or healthcare industry experience a plus.
• Familiarity with Adobe Creative Cloud or similar design tools.
• Experience supporting and presenting to a B2B sales team.

For more than 50 years, POS Professional Office Services, Inc. has worked with thousands of medical practices and organizations around the country to improve communications collateral, marketing, mail service, billing and payments. Our solutions include Print, Payment Services, Digital Messaging, and Online Reputation Management. We service Business & Industry, Healthcare, Non-Profit, & Creative Sewing markets throughout the country. Special attention is given to helping practices & businesses create branded and customized communications to set them apart from the competition. To learn more about our dynamic, privately held corporation, visit www.poscorp.com.

EOE/Drug Screen/Background Check required

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