Print Marketing Lead - B2B Campaigns & Programs

POS Professional Office Services, Inc; Waterloo (IA); On-site; USD 80,000 - 110,000; Full time

Job summary

POS Professional Office Services, Inc. is seeking a Print Marketing Manager to own the development and execution of marketing programs that generate demand and equip the sales team for the Print division serving healthcare organizations.

You will collaborate with the VP of Sales Operations and Print sales leadership to turn go-to-market strategy into launched, measured programs that drive revenue and provide reps with compelling assets and training.

Qualifications

• Bachelor's degree in Marketing, Communications, or similar field.
• 3+ years B2B marketing with hands-on campaigns.
• Experience with Pardot or similar, and Salesforce reporting.
• Strong writing and HTML/CMS web publishing.

Responsibilities

• Plan, build, and launch integrated Print campaigns (email drips, direct mail, landing pages, playbooks) across specialties, geographies, and customer segments.
• Develop and launch new Print products and programs, including positioning, pricing support, and rep training materials.
• Support online print management (OPM) platform with catalogs, templates, and campaigns.
• Own Pardot administration and Salesforce campaign setup, including forms, drip programs, segmentation, scoring, and attribution.
• Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
• Produce sales collateral and on-demand prospecting tools (one-sheeters, catalogs, playbooks).
• Publish web and landing pages, and enforce brand, voice, and style standards.
• Partner with production and estimating so every program we market is deliverable by the plant.
• Keep reps current on campaigns and assets, and use field feedback to improve them.
• Plan Print trade show and conference presence, including booth materials and follow-up.
• Report monthly on campaign performance, lead volume, and pipeline contribution, and recommend new programs based on results.

Skills

Pardot

Salesforce reporting

HTML/CMS publishing

Strong writing

Project management

Education

BA/BS in Marketing or Communications

Tools

Adobe Creative Cloud

Job description

POS Professional Office Services, Inc. is seeking a Print Marketing Manager to own the development and execution of marketing programs that generate demand and equip the sales team for the Print division serving healthcare organizations.

You will collaborate with the VP of Sales Operations and Print sales leadership to turn go-to-market strategy into launched, measured programs that drive revenue and provide reps with compelling assets and training.