B2B Print Marketing Manager — Healthcare Campaigns

POS Professional Office Services, Inc.; Waterloo (IA); On-site; USD 70,000 - 100,000; Full time

Job summary

POS Professional Office Services, Inc. is seeking a Print Marketing Manager to own the development and execution of programs that generate demand and enable the sales team for our Print division serving healthcare organizations.

You will turn go-to-market strategy into launched, measured programs that help reps bring new ideas to customers and grow Print revenue. The role partners with the VP of Sales Operations and Print leadership to drive integrated campaigns, new product programs, and

Qualifications

• BA/BS in Marketing, Communications, or similar degree.
• 3+ years' experience in B2B marketing with hands-on campaign execution.
• Proficiency in Pardot or a similar platform, and experience reporting in Salesforce.
• Strong, plain-language business writing, plus comfort with HTML and CMS-based web publishing.
• Highly organized project manager able to run multiple campaigns at once.
• Commercial print, direct mail, or healthcare industry experience a plus.
• Familiarity with Adobe Creative Cloud or similar design tools.
• Experience supporting and presenting to a B2B sales team.

Responsibilities

• Plan, build, and launch integrated Print campaigns across specialties, geographies, and customer segments.
• Develop and launch new Print products and programs, including positioning, pricing support, and rep training materials.
• Support online print management (OPM) platform with catalogs, templates, and campaigns.
• Own Pardot administration and Salesforce campaign setup, including forms and drip programs.
• Manage lead routing to sales and direct the Sales Enablement Coordinators' Print work.
• Produce sales collateral and on-demand prospecting tools.
• Publish web and landing pages, and enforce brand, voice, and style standards.
• Partner with production and estimating so campaigns align with delivery capabilities.
• Keep reps current on campaigns and assets, using field feedback for improvements.
• Plan Print trade shows and conferences, including booth materials and follow-up.
• Report monthly on campaign performance, lead volume, and pipeline contribution.

Skills

Campaign execution

B2B marketing

Salesforce reporting

Pardot

Clear writing

Project management

Adobe Creative Cloud

Sales enablement

Education

BA/BS in Marketing or related

Tools

Salesforce

Pardot

Adobe Creative Cloud

Job description

POS Professional Office Services, Inc. is seeking a Print Marketing Manager to own the development and execution of programs that generate demand and enable the sales team for our Print division serving healthcare organizations.

You will turn go-to-market strategy into launched, measured programs that help reps bring new ideas to customers and grow Print revenue. The role partners with the VP of Sales Operations and Print leadership to drive integrated campaigns, new product programs, and