Principal TPM - AI-Driven Advertising Programs

Amazon Inc.; New York (NY); On-site; USD 195,000 - 263,000; Full time

Job summary

Amazon.com Services LLC in New York is seeking a Principal Technical Program Manager for Sponsored Products and Brands to lead cross-functional initiatives, drive vertical monetization, and shape the strategic roadmap.

You will partner with SPB and external teams to own intake, review designs, manage release schedules, and leverage GenAI to automate program operations, with compensation package reflecting market range.

Qualifications

• 7+ years of working directly with engineering teams experience
• 7+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience owning/driving roadmap strategy and definition
• 8+ years of hands‑on work managing complex technology projects experience
• Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
• Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
• 8+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience

Responsibilities

• Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
• Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
• Influence external partner teams without authority to align on shared goals and feeder commitments.
• Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
• Define and scale program mechanisms that create leverage as the program grows.
• Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
• Leverage GenAI technologies to automate and improve program operations.
• Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.

Job description

Amazon.com Services LLC in New York is seeking a Principal Technical Program Manager for Sponsored Products and Brands to lead cross-functional initiatives, drive vertical monetization, and shape the strategic roadmap.

You will partner with SPB and external teams to own intake, review designs, manage release schedules, and leverage GenAI to automate program operations, with compensation package reflecting market range.