Principal TPM: AI-Driven Vertical Monetization

Amazon; Seattle (WA); On-site; USD 177,000 - 239,000; Full time

Benefits offered by this job

Health insurance (medical, dental, etc

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Principal Technical Program Manager for the Sponsored Products and Brands (SPB) Vertical Program in Seattle. You will own the vertical intake, drive cross-org execution, and influence partner teams to achieve monetization goals, while shaping long-term SPB architecture and data-driven decision making.

You’ll lead leadership reviews, craft compelling VP-level narratives, and scale program mechanisms as the function grows, leveraging GenAI to automate operations and identify

Qualifications

• 7+ years of working directly with engineering teams.
• 7+ years of technical product or program management experience.
• 5+ years of software development experience.
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems.
• Experience managing programs across cross functional teams, building processes and coordinating release schedules.
• Experience owning/driving roadmap strategy and definition.

Responsibilities

• Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
• Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
• Influence external partner teams without authority to align on shared goals and feeder commitments.
• Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
• Define and scale program mechanisms that create leverage as the program grows.
• Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
• Leverage GenAI technologies to automate and improve program operations.
• Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.

Skills

Engineering collaboration

Technical product management

Software development

Cross-functional leadership

Roadmap strategy

Verbal/written communication

Tools

GenAI technologies

AI/ML

Data analytics

Ad serving technologies

Job description

Amazon is seeking a Principal Technical Program Manager for the Sponsored Products and Brands (SPB) Vertical Program in Seattle. You will own the vertical intake, drive cross-org execution, and influence partner teams to achieve monetization goals, while shaping long-term SPB architecture and data-driven decision making.

You’ll lead leadership reviews, craft compelling VP-level narratives, and scale program mechanisms as the function grows, leveraging GenAI to automate operations and identify