Principal Strategic Communications Architect

Amazon; Seattle (WA); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Stock-based compensation (RSUs)

Paid time off and parental leave

Job summary

Amazon is seeking a Principal, Strategic Communications Planner to architect a new function within the GTM & Marketing Strategy group. You’ll unify narratives across channels, audiences, and campaigns, shaping the strategy from the ground up.

You will align marketing objectives with product storytelling, measure campaign impact, and guide channel mix and content across brand, demand, events, and communications. This role emphasizes AI-enabled optimization and scalable programs.

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Responsibilities

• Architect and operationalize a centralized communications planning framework incorporating audience strategy, messaging architecture, channel planning, and quality standards, ensuring narrative consistency and strategic coherence across all marketing touchpoints
• Align audience segmentation and prioritization across campaigns, mapping messaging to the right audiences and agents, through the right channels at the right moments in their journey
• Review end-to-end customer journeys, identifying messaging gaps, redundancies, and opportunities; ensure campaign sequencing maximizes cumulative narrative impact
• Establish prioritization criteria for competing initiatives, ensuring the highest-impact narratives receive appropriate investment, sequencing, and channel allocation
• Partner with product marketing, brand, events, content, and demand generation teams to define core themes, audience priorities, campaign objectives, and integrated channel strategy
• Own measurement frameworks that track campaign effectiveness, narrative consistency, channel performance, and communications' contribution to business outcomes—translating findings into optimizations and strategic pivots
• Lead cross-functional alignment to maintain coherence as campaigns scale and new initiatives launch
• Serve as the connective tissue between creative, product, and audience strategy and channel delivery, ensuring briefs are grounded in audience insight and channel best practices
• Identify and champion emerging channels, formats, and approaches, including agent-facing protocols, to extend reach and deepen engagement with priority audiences
• Oversee narrative coherence across both human and AI audiences, ensuring a single consistent story
• Champion AI, identifying opportunities to make marketing programs more efficient and effective.

Skills

Marketing experience

Data-driven

Cross-functional collaboration

Communication to leadership

Marketing analytics

Tools

Excel

Tableau

Job description

Amazon is seeking a Principal, Strategic Communications Planner to architect a new function within the GTM & Marketing Strategy group. You’ll unify narratives across channels, audiences, and campaigns, shaping the strategy from the ground up.

You will align marketing objectives with product storytelling, measure campaign impact, and guide channel mix and content across brand, demand, events, and communications. This role emphasizes AI-enabled optimization and scalable programs.