Lead, Strategic Communications Planning

Amazon; Culver City (CA); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC is seeking a Principal, Strategic Communications Planner within Amazon Ads to build a centralized comms planning function and unify narratives across audiences and channels. This builder role requires shaping the charter, operating model, and vision while partnering with Growth, SMB Marketing, content, and analytics teams to maximize ROI.

You will own end-to-end strategic planning for campaigns, ensure alignment across product marketing, brand, events, and demand

Qualifications

• 9+ years of marketing experience (non-internship).
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation.
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.

Responsibilities

• Architect and operationalize centralized communications planning framework with audience strategy and channel planning.
• Align audience segmentation and messaging across campaigns and channels.
• Review customer journeys to maximize narrative impact and avoid redundancies.
• Establish prioritization criteria for initiatives and allocate channels accordingly.
• Partner with product marketing, brand, events, content, and demand generation teams to define themes and objectives.
• Own measurement frameworks tracking campaign effectiveness and narrative consistency.
• Lead cross-functional alignment as campaigns scale and new initiatives launch.
• Connect creative, product, audience strategy, and channel delivery with grounded briefs.
• Identify emerging channels and approaches to extend reach.
• Oversee narrative coherence across human and AI audiences.
• Champion AI to improve marketing efficiency and effectiveness.

Skills

Marketing experience

Data analytics

Data-driven decisions

Senior stakeholder communication

Cross-functional leadership

Strategy execution

Tools

Excel

Tableau

Job description

Amazon.com Services LLC is seeking a Principal, Strategic Communications Planner within Amazon Ads to build a centralized comms planning function and unify narratives across audiences and channels. This builder role requires shaping the charter, operating model, and vision while partnering with Growth, SMB Marketing, content, and analytics teams to maximize ROI.

You will own end-to-end strategic planning for campaigns, ensure alignment across product marketing, brand, events, and demand