Principal Product Marketing Engineer

Emerson Electric Co.; Austin (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Emerson Electric Co. in Austin, TX is seeking a Principal Product Marketing Engineer to lead hands-on go-to-market execution for NI software, bridging hardware and software to accelerate releases and value communication.

You will collaborate with Product Management, R&D, sales, and marketing to craft compelling messages and enablement materials for technical buyers. The role emphasizes scalable GTM practices, strong messaging, and adoption across a growing software portfolio.

Qualifications

• Bachelor’s degree in electrical engineering, computer engineering, computer science, or an equivalent technical field.
• 8+ years of product marketing, technical marketing, solutions marketing, or related experience bringing complex technical products to market.
• Demonstrated experience leading product marketing for assigned software releases, capabilities, or launch workstreams and contributing to larger platform launches, including messaging and content development, cross-functional execution, sales readiness, and post-launch improvement.
• Experience creating technical marketing content and enablement that helps technical sellers and channel partners communicate customer value.
• Ability to operate autonomously: align to business priorities, determine the path to the outcome, adapt as conditions change, and personally drive work through completion.

Responsibilities

• Evolve and scale our product marketing approach to support more frequent software updates, personally building and delivering the launch content, enablement, and execution practices needed to maintain quality and seller readiness as release velocity increases.
• Work closely with Product Management and R&D to align release priorities, scope, and timing, adapt go-to-market execution as plans change, and bring more frequent software updates to market.
• Lead product marketing readiness for assigned software releases and capabilities, and co-lead launches for larger software platforms, partnering across the Product Marketing team to deliver successful adoption.
• Create high-quality technical marketing deliverables—including demonstrations, videos, presentations, web content, and sales tools that communicate customer value and generate demand.
• Develop and deliver practical training, tools, and guidance that help direct and indirect sellers confidently position NI software within the broader hardware and software platform.
• Serve as a product expert in customer and pre-sales engagements, connecting software capabilities to instrumentation, data acquisition, and automated test workflows.
• Use customer feedback, seller input, adoption signals, and campaign performance to continuously improve messaging, enablement, and release execution.
• Represent NI software and the broader Test & Measurement platform at customer events, industry forums, trade shows, and conferences.

Skills

Bachelors in EE/CS

PMM leadership

Content creation

Launch management

Cross-functional leadership

Autonomous work

Education

Bachelors in electrical engineering

Tools

LabVIEW

TestStand

NI hardware

Data acquisition

Job description

Emerson Electric Co. in Austin, TX is seeking a Principal Product Marketing Engineer to lead hands-on go-to-market execution for NI software, bridging hardware and software to accelerate releases and value communication.

You will collaborate with Product Management, R&D, sales, and marketing to craft compelling messages and enablement materials for technical buyers. The role emphasizes scalable GTM practices, strong messaging, and adoption across a growing software portfolio.