Strategic Product Marketing Engineer

Texas Instruments; Bouchard (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Texas Instruments is seeking a Product Marketing Engineer to drive business plans, marketing strategy, and forecasts for assigned product lines. You will translate customer needs into differentiated product messaging and plan cross-functional campaigns across the product lifecycle from pre-launch to post-launch.

In this role you will maintain relationships with key customers and account managers, analyze market opportunities, review competitive landscapes, and partner with sales and applications

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Texas Instruments is seeking a Product Marketing Engineer to drive business plans, marketing strategy, and forecasts for assigned product lines. You will translate customer needs into differentiated product messaging and plan cross-functional campaigns across the product lifecycle from pre-launch to post-launch.

In this role you will maintain relationships with key customers and account managers, analyze market opportunities, review competitive landscapes, and partner with sales and applications