Product Marketing Engineer: Drive Strategy & Growth

Texas Instruments; Tucson (AZ); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments in Tucson, AZ is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. You will translate customer requirements into marketable offerings and drive lifecycles from concept through post-launch.

Collaborate with product, sales, and engineering teams to position products, identify opportunities in adjacent markets, and optimize campaigns.

Qualifications

• Bachelor's degree in Electrical Engineering or related field.
• 1+ years of relevant Product Marketing or customer-facing experience.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain relationships with top-tier customers and account managers.
• Develop product positioning and messaging to differentiate products.
• Plan, manage and execute marketing activities during a product life cycle.
• Review competitive landscape and build strategies to address gaps.
• Interface with TI field sales/applications to support opportunities.
• Provide weekly/monthly follow-up on opportunities and price escalations.
• Collaborate product strategies with cross-functional teams (pricing, campaigns, campaigns, launch).

Skills

Customer facing

Demand generation

Communication skills

Team collaboration

Problem-solving

Time management

Education

Bachelor's degree in Electrical Engineering or related field

Job description

Texas Instruments in Tucson, AZ is seeking a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. You will translate customer requirements into marketable offerings and drive lifecycles from concept through post-launch.

Collaborate with product, sales, and engineering teams to position products, identify opportunities in adjacent markets, and optimize campaigns.