Product Marketing Engineer: Lifecycle Growth & Strategy

Texas Instruments Incorporated; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments Incorporated in Dallas is seeking a Product Marketing Engineer to drive marketing plans and forecasts for assigned product lines. You will translate customer requirements into market strategies and align opportunities with product-line objectives.

You will develop product positioning, manage lifecycle activities, analyze competitive landscapes, and collaborate with cross-functional teams to execute campaigns, pricing, and launches.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
• Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Job description

Texas Instruments Incorporated in Dallas is seeking a Product Marketing Engineer to drive marketing plans and forecasts for assigned product lines. You will translate customer requirements into market strategies and align opportunities with product-line objectives.

You will develop product positioning, manage lifecycle activities, analyze competitive landscapes, and collaborate with cross-functional teams to execute campaigns, pricing, and launches.