Principal Product Marketing Engineer (Launch & Enablement)

Emerson; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) plan

Medical insurance

Dental and vision coverage

Tuition reimbursement

Employee resource groups

Flexible time off

Job summary

Emerson is seeking a Principal Product Marketing Engineer within the NI/Test & Measurement portfolio. The role focuses on hands-on GTM execution and evolving how NI software is brought to market, translating complex capabilities into clear customer value and enabling sellers across multiple stakeholders.

You will partner with Product Management, R&D, and Sales to deliver compelling content, enablement, and launch strategies that accelerate adoption of software platforms while aligning with

Qualifications

• Bachelor's degree in a technical field; electrical/computer engineering or related.
• 8+ years of product marketing or technical marketing experience bringing complex technical products to market.
• Experience leading product marketing for software releases, including messaging, content, sales readiness, and post-launch improvements.

Responsibilities

• Lead hands-on go-to-market execution for software releases and capabilities.
• Translate customer needs and product capabilities into messaging, content, seller enablement, and launch execution.
• Establish scalable practices for communicating value and driving adoption across releases.
• Represent software capabilities to customers and pre-sales teams to connect software and hardware value.
• Develop technical marketing deliverables such as demos, videos, and sales tools.

Skills

Product marketing

Cross-functional leadership

Technical marketing

Sales enablement

Go-to-market strategy

Education

Bachelor's degree in electrical engineering

Bachelor's degree in computer engineering

Bachelor's degree in computer science

Tools

LabVIEW

TestStand

NI hardware

Data acquisition

Instrumentation

Job description

Emerson is seeking a Principal Product Marketing Engineer within the NI/Test & Measurement portfolio. The role focuses on hands-on GTM execution and evolving how NI software is brought to market, translating complex capabilities into clear customer value and enabling sellers across multiple stakeholders.

You will partner with Product Management, R&D, and Sales to deliver compelling content, enablement, and launch strategies that accelerate adoption of software platforms while aligning with