Principal, Product Marketing, ART19, Amazon Ads

Amazon; New York (NY); On-site; USD 153,000 - 253,000; Full time

Job summary

Join a forward-thinking company as a Principal Product Marketing Manager, where you will shape the future of advertising technology for podcast publishers. This role involves leading innovative marketing strategies and collaborating with diverse teams to enhance customer experiences. You will drive product messaging and positioning while managing campaigns that resonate with audiences. If you thrive in a dynamic environment and are passionate about creating impactful marketing solutions, this is the opportunity for you. Embrace the challenge of crafting compelling narratives and strategies that elevate the brand and its offerings in a competitive landscape.

Benefits

Medical Benefits

Financial Benefits

Equity Options

Sign-on Payments

Qualifications

• 9+ years of marketing experience with a focus on SaaS and digital marketing.
• Strong analytical skills and experience with data-driven decision making.

Responsibilities

• Define and execute go-to-market strategy with cross-functional teams.
• Manage marketing budget and track KPIs for performance.

Skills

SaaS Marketing

Campaign Management

Cross-functional Collaboration

Analytical Skills

Communication Skills

Tools

Excel

Tableau

Job description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. We start with the customer and work backwards in everything we do, including advertising. Amazon Ads offers an array of digital advertising solutions for campaigns spanning Video, Audio, and Display across Amazon properties (e.g., Amazon.com, Prime Video ads, Twitch, Fire TV, Amazon Music, etc.), plus thousands of sites and apps via Amazon Publisher Services (APS) and podcast publishers via ART19.

ART19 believes in Audiotonomy—a philosophy that both publishers and advertisers deserve full control of their audio experiences, to better serve their listeners. We are seeking a Principal Product Marketing Manager (PMM) to support the ART19 portfolio of advertising technology services, supporting podcast publishers grow their media businesses through better quality advertising experiences and more relevant ads for listeners. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.

The ideal candidate will have SaaS marketing experience, including designing innovative campaigns and managing multi-functional marketing teams. This candidate has a demonstrable track record of success in the development and implementation of marketing strategies, creative advertising materials, paid and owned media, social and digital, CRM, and analytics. This candidate wants to work on projects inventing solutions to real problems that require creative solutions and deep understanding of the problem space. They know how to work cross-functionally to create alignment and deliver results. They want to create value and impact the direction of products and business – globally.

We are seeking an accomplished Product Marketing professional to lead development of product messaging, holistic positioning, and marketing activities for the ART19 portfolio of solutions for podcast publishers, and the unique capabilities these solutions enable for brands and advertisers. You will have the opportunity to shape and develop the brand and positioning for this growing suite of products, as well as drive the future vision of how we bring new capabilities to customers. You will have the opportunity to think big, and the role requires that you are not only comfortable with ambiguity, but you relish in it. ART19 is a leading audio solution, providing cutting-edge tools for podcast hosting, distribution, ad serving, and audience measurement. At the intersection of publishers and advertisers, the company powers hundreds of millions of podcast downloads every month for the industry’s largest shows. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class addressability capabilities, seamless integration with listening platforms, and a flexible infrastructure to continuously enhance revenue opportunities for our clients.

Key job responsibilities

In this role you will define and execute the go-to-market (GTM) strategy by leading collaboration across key stakeholders: this highly cross-functional role requires close partnership across Product Management, PR, Marketing, Business Development, Sales, Research, and Training teams, and requires strong communication skills, both verbal and written. This role requires an analytical marketer with a strong understanding of the supply-side advertising industry to align our offerings to podcast publishers' objectives, which constantly evolve. As an owner, you will not only define the product marketing message for new solutions, you will also need to be strong in execution of end-to-end marketing campaigns, including the holistic ART19 positioning and branding, development of sales enablement material, case studies, blog posts, product videos, web page content, event content, and commission first and third-party research to support your key messages. This is a high-impact role that requires big-picture thinking, but also strong execution, technical depth, analytical rigor and excellent communication.

1. Drive the development and execution of new enterprise SaaS marketing strategy
2. Drive the development and execution of new downstream digital marketing strategy
3. Manage development of new branding and positioning
4. Collaborate with our data team to design customer segmentation and analytics platforms
5. Manage our marketing budget and track KPIs
6. Compile comprehensive pre-launch and post-mortem reports
7. Develop clear communication systems for internal and external stakeholders

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit here. This position will remain posted until filled. Applicants should apply via our internal or external career site.