Principal, Product Marketing Manager, Retail Media, Amazon Ads

Amazon; New York (NY); On-site; USD 153,000 - 253,000; Full time

Job summary

A leading company seeks a Principal, Product Marketing Manager to enhance its retail media portfolio. The role involves shaping product strategy through market insights, collaborating with product, engineering, and sales teams, and creating impactful marketing content.

Benefits

Comprehensive medical benefits

Workplace accommodations for disabilities

Qualifications

• 9+ years of product marketing experience required.
• Proven track record of influencing product strategy.
• Experience with B2B and B2C advertising platforms.

Responsibilities

• Driving product strategy through customer and market insights.
• Developing product requirements, naming, and positioning.
• Creating go-to-market strategies and narratives.

Skills

Inbound marketing

Market research

Cross-functional teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

Job description

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Description

Come build the future with us! Amazon Advertising is revolutionizing retail media through innovative solutions like Retail Ad Service (RAS), Amazon Business, and emerging monetization opportunities. We're seeking a strategic product marketer with exceptional inbound marketing expertise to shape our product strategy and GTM of our comprehensive retail media portfolio.

Description

Come build the future with us! Amazon Advertising is revolutionizing retail media through innovative solutions like Retail Ad Service (RAS), Amazon Business, and emerging monetization opportunities. We're seeking a strategic product marketer with exceptional inbound marketing expertise to shape our product strategy and GTM of our comprehensive retail media portfolio.

In this role, you will be the critical link between market needs and product development, leading the strategic direction for our retail media solutions including RAS, Amazon Business, and future innovations. Your deep understanding of customer needs, market dynamics, and competitive landscape will directly influence product strategy and roadmap decisions. The role requires conducting comprehensive market research, customer interviews, and translating insights into product requirements and positioning that resonates with both traditional retailers and digital-native brands. This position involves close collaboration with Product Managers and Sales to ensure that products meet customer needs and achieve strong product-market fit.

The ideal candidate brings 9+ years of product marketing/product management experience with a strong inbound marketing focus. You should have a proven track record of influencing product strategy through market insights, deep understanding of adtech and retail media networks, and experience with both B2B and B2C advertising platforms. You must excel at executive communications, demonstrating the ability to distill complex technical concepts into clear value propositions that resonate with senior stakeholders.

Key job responsibilities

• Driving product strategy through customer and market insights
• Developing product requirements, naming, and positioning
• Conducting comprehensive market research and analysis
• Partnering with product, engineering, and sales teams
• Shaping the narrative around retail media innovation
• Creating GTM strategies (including launch moments and narrative)
  
  

A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
  
  

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2994264

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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