Principal Product Manager, Growth (Acquisition)

GEICO; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

An established industry player is seeking a dynamic professional to lead customer acquisition strategies. In this role, you will develop and execute comprehensive strategies focusing on both paid and organic traffic sources while optimizing conversion rates. You will also lead the SEO roadmap and enhance products that improve customer experiences. Join a collaborative work environment that values innovation and offers opportunities for career growth. If you have a passion for driving results and a strong background in product management, this is the perfect opportunity for you to make a significant impact.

Benefits

Comprehensive benefits package

Paid vacation

Sick leave

Parental leave

401(k) plan

Tuition assistance

Career advancement opportunities

Engaging work environment

Qualifications

• 5+ years in customer acquisition with knowledge of traffic strategies.
• 7+ years in product management with a proven success record.

Responsibilities

• Develop and execute customer acquisition strategies focusing on traffic sources.
• Lead SEO and optimize conversion rates for better customer experiences.

Skills

Customer Acquisition

SEO Strategies

Conversion Rate Optimization

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Tools

Google Analytics

Adobe Analytics

Job description

Employer Industry: Insurance

Why consider this job opportunity:

1. Salary up to $229,600
2. Comprehensive benefits package including premier medical, dental, and vision insurance with no waiting period
3. Paid vacation, sick leave, and parental leave
4. 401(k) plan and tuition assistance
5. Opportunity for career advancement and growth within a leading company
6. Engaging and collaborative work environment focused on innovation

What to Expect (Job Responsibilities):

1. Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources
2. Lead the SEO and organic traffic roadmap, identifying growth opportunities and optimizing content discoverability
3. Optimize conversion rates by identifying and prioritizing high-impact traffic sources
4. Build and enhance products that improve customer experiences and marketing platforms
5. Monitor and analyze key performance metrics to ensure the effectiveness of acquisition strategies

What is Required (Qualifications):

1. Proven 5+ years of experience in growth functions specifically in customer acquisition with a strong understanding of paid and organic traffic strategies
2. 7+ years of experience in product management with a track record of delivering successful products in a fast-paced environment
3. Bachelor’s degree or equivalent relevant experience
4. Excellent communication and presentation skills, capable of articulating complex ideas to technical and non-technical audiences
5. Experience working with analytics tools such as Google Analytics or Adobe Analytics

How to Stand Out (Preferred Qualifications):

1. Experience in the insurance industry is a plus