Principal Product Manager, Growth (Acquisition)

GEICO; San Jose (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

An established industry player is seeking a skilled professional to lead customer acquisition strategies. This role offers the chance to develop impactful strategies that enhance customer experiences and optimize marketing platforms. With a focus on both paid and organic traffic, you'll collaborate with cross-functional teams to drive successful outcomes. The position comes with a competitive salary and a comprehensive benefits package, making it an attractive opportunity for those looking to make a significant impact in a leading insurance company. Join a dynamic team where your expertise in SEO and product management will shine.

Benefits

Comprehensive benefits package

Paid vacation

Sick leave

Parental leave

401(k) plan with employer contributions

Tuition assistance

Qualifications

• 5+ years in customer acquisition with a strong focus on growth functions.
• Proven experience in SEO as a key growth driver.

Responsibilities

• Develop and execute a customer acquisition strategy focusing on traffic sources.
• Lead SEO initiatives to optimize content discoverability and site performance.

Skills

Customer Acquisition

SEO

Product Management

Communication Skills

Education

Bachelor's Degree

Job description

Employer Industry: Insurance

Why consider this job opportunity:

• Salary up to $229,600
• Comprehensive benefits package including medical, dental, and vision insurance with no waiting period
• Paid vacation, sick leave, and parental leave
• 401(k) plan with employer contributions
• Tuition assistance for continued education and professional development
• Opportunity to make a significant impact on customer acquisition strategy in a leading insurance company

What to Expect (Job Responsibilities):

• Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources
• Lead the SEO and organic traffic roadmap to optimize content discoverability and website performance
• Optimize conversion rates by identifying high-impact traffic sources
• Build and enhance products that improve customer experiences and marketing platforms
• Collaborate with cross-functional teams to align on goals and deliver successful outcomes

What is Required (Qualifications):

• Proven 5+ years of experience in growth functions specifically in customer acquisition
• Strong experience in SEO as a growth driver
• 7+ years of experience in product management with a successful track record
• Bachelor’s degree or equivalent relevant experience
• Excellent communication and presentation skills for both technical and non-technical audiences

How to Stand Out (Preferred Qualifications):

• Experience in the insurance industry is a plus

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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.

About the company

The Government Employees Insurance Company is an American auto insurance company with headquarters in Maryland.