Principal Product Manager, Growth (Acquisition)

GEICO; San Francisco (CA); On-site; USD 131,000 - 230,000; Full time

Job summary

An established industry player is seeking a Principal Product Manager to spearhead customer acquisition strategies. This pivotal role focuses on enhancing customer experiences through innovative marketing products and platforms while collaborating with cross-functional teams. The ideal candidate will possess a strong background in both paid and organic traffic strategies, with a proven track record in product management. Join a company committed to transforming the insurance landscape and making a significant impact on customer interactions. If you're passionate about driving growth and improving customer journeys, this opportunity is for you!

Benefits

Premier Medical Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Sick Leave

Parental Leave

401(k) Plan

Tuition Assistance

Paid Training

Licensures

Qualifications

• 5+ years in customer acquisition with strong SEO knowledge.
• 7+ years in product management with successful product delivery.

Responsibilities

• Develop and execute customer acquisition strategies.
• Lead SEO roadmap and optimize conversion rates.

Skills

Customer Acquisition Strategy

SEO

Data Analysis

Communication Skills

Problem-Solving

Collaboration

Education

Bachelor’s Degree

Tools

Google Analytics

Adobe Analytics

Job description

Principal Product Manager, Growth (Acquisition)

GEICO, a subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, and Channels, and building a world-class experience powered by technology.

As part of this opportunity to make a real impact in the insurance marketplace, we are looking for an accomplished, customer-obsessed, and results-oriented Principal Product Manager to drive our customer acquisition strategy. This role will focus on leveraging both paid and organic traffic sources to drive high-quality traffic, improve conversion rates, and reduce Customer Acquisition Cost (CAC). You will build products that enhance customer experiences on our sites and develop marketing products and platforms. You will partner with engineering, analytics, design, growth marketing, performance marketing, and marketing science.

Key Responsibilities:

• Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources.

• Lead future-proof SEO and Organic Traffic roadmap – identifying high opportunity growth areas, optimizing crawl/index structures, and improving content discoverability.

• Optimize conversion rates by identifying and prioritizing high-impact traffic sources.

• Build and enhance products that improve customer experiences and marketing platforms.

• Collaborate with cross-functional teams, including Marketing, Engineering, and Design, to align on goals and deliver outcomes.

• Utilize data-driven approaches to inform decision-making and prioritize initiatives.

• Monitor and analyze key performance metrics to ensure the effectiveness of acquisition strategies.

• Stay up-to-date with industry trends and competitor activities to identify new opportunities for growth.

• Partner closely with the tech organization and other marketing and PM teams to ensure alignment and successful execution.

Basic Qualifications:

• Proven 5+ years of experience in Growth functions specifically in customer acquisition with a strong understanding of both paid and organic traffic strategies.

• Strong experience in SEO as a growth driver.

• 7+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment.

• Bachelor’s degree or equivalent relevant experience required.

• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.

• Experience working with analytics tools such as Google Analytics or Adobe Analytics.

• Strong understanding of growth mechanics and strategies in a consumer business.

• Demonstrated ability to set product strategy and understand business needs.

• High sense of accountability and strong problem-solving skills.

• Strong interpersonal and collaborative skills to influence across the organization.

Preferred Qualifications:

• Experience in the insurance industry is a plus.

Annual Salary

$131,200.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.