Principal Product Manager, Growth (Acquisition)

GEICO; San Rafael (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

An established industry player in the insurance sector is seeking a dynamic professional to spearhead customer acquisition strategies. This role involves developing comprehensive strategies that leverage both paid and organic traffic sources, optimizing conversion rates, and collaborating with cross-functional teams to enhance customer experiences. With a generous salary package and a comprehensive benefits plan, this opportunity allows you to make a significant impact in a leading company while enjoying perks like tuition assistance and paid training. If you are passionate about driving growth and improving customer engagement, this position is perfect for you.

Benefits

Comprehensive benefits package

Paid vacation

Sick leave

Parental leave

401(k) plan with employer contributions

Tuition assistance

Paid training

Qualifications

• 5+ years of experience in customer acquisition and growth functions.
• Strong background in SEO as a growth driver.

Responsibilities

• Develop and execute customer acquisition strategies using paid and organic traffic.
• Lead SEO efforts to enhance content discoverability and optimize conversion rates.

Skills

Customer Acquisition

SEO

Product Management

Communication Skills

Education

Bachelor's Degree

Job description

Employer Industry: Insurance

Why consider this job opportunity:

1. Salary up to $229,600
2. Comprehensive benefits package including medical, dental, and vision insurance with no waiting period
3. Paid vacation, sick leave, and parental leave
4. 401(k) plan with employer contributions
5. Tuition assistance and paid training provided
6. Opportunity to make a significant impact on customer acquisition strategies in a leading insurance company

What to Expect (Job Responsibilities):

1. Develop and execute a comprehensive customer acquisition strategy utilizing both paid and organic traffic sources
2. Lead the SEO and organic traffic roadmap to identify growth areas and improve content discoverability
3. Optimize conversion rates by prioritizing high-impact traffic sources
4. Build and enhance products that improve customer experiences and marketing platforms
5. Collaborate with cross-functional teams to align on goals and deliver successful outcomes

What is Required (Qualifications):

1. Proven 5+ years of experience in growth functions, specifically in customer acquisition
2. Strong experience in SEO as a growth driver
3. 7+ years of experience in product management with a successful track record
4. Bachelor’s degree or equivalent relevant experience required
5. Excellent communication and presentation skills for both technical and non-technical audiences

How to Stand Out (Preferred Qualifications):

1. Experience in the insurance industry is a plus