Principal Product Manager, Growth (Acquisition)

GEICO; Palo Alto (CA); On-site; USD 131,000 - 230,000; Full time

Job summary

An established industry player is seeking a Principal Product Manager to lead customer acquisition strategies. This pivotal role involves leveraging both paid and organic traffic to enhance customer experiences and optimize conversion rates. You will collaborate with diverse teams, utilizing data-driven insights to inform strategies and drive growth. Join a forward-thinking company committed to transforming the insurance landscape through innovative technology and customer-centric solutions. If you're passionate about making impactful contributions in a dynamic environment, this opportunity is perfect for you.

Benefits

Medical, Dental, and Vision Insurance

Paid Vacation

Sick Leave

Parental Leave

401(k) Plan

Tuition Assistance

Paid Training and Licensures

Qualifications

• 5+ years in customer acquisition with a focus on paid and organic traffic.
• Strong experience in SEO as a growth driver.

Responsibilities

• Develop and execute comprehensive customer acquisition strategies.
• Collaborate with cross-functional teams to enhance customer experiences.

Skills

Customer Acquisition Strategy

SEO

Data Analysis

Product Management

Communication Skills

Problem Solving

Interpersonal Skills

Education

Bachelor's Degree

Tools

Google Analytics

Adobe Analytics

Job description

Principal Product Manager, Growth (Acquisition)

GEICO, a subsidiary of Berkshire Hathaway and a leader in auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the insurance industry by removing friction across customers, partners, marketplace, segments, and channels, and building a world-class experience powered by technology.

We are seeking an accomplished, customer-obsessed, and results-oriented Principal Product Manager to drive our customer acquisition strategy. This role focuses on leveraging paid and organic traffic sources to drive high-quality traffic, improve conversion rates, and reduce Customer Acquisition Cost (CAC). You will build products that enhance customer experiences on our sites and develop marketing products and platforms, partnering with engineering, analytics, design, growth marketing, performance marketing, and marketing science teams.

Key Responsibilities:

1. Develop and execute a comprehensive customer acquisition strategy, focusing on both paid and organic traffic sources.
2. Lead future-proof SEO and organic traffic roadmap by identifying high-opportunity growth areas, optimizing crawl/index structures, and improving content discoverability.
3. Optimize conversion rates by identifying and prioritizing high-impact traffic sources.
4. Build and enhance products that improve customer experiences and marketing platforms.
5. Collaborate with cross-functional teams, including marketing, engineering, and design, to align goals and deliver outcomes.
6. Utilize data-driven approaches to inform decision-making and prioritize initiatives.
7. Monitor and analyze key performance metrics to ensure the effectiveness of acquisition strategies.
8. Stay up-to-date with industry trends and competitor activities to identify new growth opportunities.
9. Partner closely with the tech organization and other marketing and product teams to ensure alignment and successful execution.

Basic Qualifications:

1. Proven 5+ years of experience in growth functions, specifically in customer acquisition, with a strong understanding of paid and organic traffic strategies.
2. Strong experience in SEO as a growth driver.
3. 7+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment.
4. Bachelor’s degree or equivalent relevant experience.
5. Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
6. Experience working with analytics tools such as Google Analytics or Adobe Analytics.
7. Strong understanding of growth mechanics and strategies in a consumer business.
8. Demonstrated ability to set product strategy and understand business needs.
9. High sense of accountability and strong problem-solving skills.
10. Strong interpersonal and collaborative skills to influence across the organization.

Preferred Qualifications:

• Experience in the insurance industry is a plus.

Annual Salary: $131,200.00 - $229,600.00

The above salary range is a general guideline. Multiple factors, including experience, education, training, location, and market considerations, will influence the final offer. GEICO will not sponsor employment authorization for this position at this time.

Benefits:

As an associate, you’ll enjoy our Total Rewards Program*, including:

• Premier Medical, Dental, and Vision Insurance with no waiting period
• Paid Vacation, Sick, and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures

*Benefits may vary by location. Eligibility requirements apply.

GEICO is an equal opportunity employer that values diversity and inclusion. We provide accommodations for applicants with disabilities and expect a workplace free from discrimination and harassment.