Principal Product Lead, Partner & Channel Ecosystem

F5 Networks, Inc; San Jose (CA); On-site; USD 213,000 - 320,000; Full time

Job summary

F5 Networks seeks a Senior or Principal Product Manager for Partner and Ecosystem to lead the vision, strategy, and execution of Salesforce PRM and partner experience capabilities. You will modernize the PRM ecosystem by infusing AI, automation, and analytics across onboarding, deal registration, MDF, incentives, and renewals, shaping how partners engage, sell, and succeed.

The ideal candidate combines deep Salesforce PRM expertise with strong channel process knowledge and a track record of

Qualifications

• 10+ years of progressive product management experience, including 5+ years in partner or channel ecosystems.
• Proven expertise in Salesforce PRM, Experience Cloud, and Sales Cloud with onboarding, deal registration, incentive, and MDF management.
• Deep understanding of reseller, distributor, and alliance models for scalable CRM/PRM solutions.
• Experience defining data-driven tiering and incentive frameworks integrated with CRM, CPQ, financial, and learning systems.
• Strong Agile background with sprint planning and cross-functional collaboration for global programs.
• Experience leading large-scale PRM/channel transformations that enhance partner experience and engagement.
• Bachelor’s degree in Business, CS, or Information Systems; MBA preferred.

Responsibilities

• Own the end-to-end Salesforce PRM and Experience Cloud roadmap.
• Deliver a unified partner journey across onboarding, enablement, deal registration, MDF, incentives, and support.
• Translate reseller and distributor workflows into scalable digital solutions.
• Design automated tiering and incentives using data from CRM, CPQ, finance, and enablement.
• Integrate AI within Salesforce PRM to deliver intelligent deal scoring and enablement.
• Lead Agile product execution with prioritized backlogs and KPI-driven communications.
• Ensure interoperability between PRM, CPQ, Sales Cloud, Service Cloud, and Marketing Cloud.
• Partner with cross-functional teams to ensure a scalable, compliant ecosystem.

Skills

Analytics

Communication

Storytelling

Agile

Stakeholder management

Leadership

Education

Bachelor’s degree in Business, CS, or IS

MBA preferred

Tools

Salesforce PRM

Experience Cloud

Sales Cloud

Job description

F5 Networks seeks a Senior or Principal Product Manager for Partner and Ecosystem to lead the vision, strategy, and execution of Salesforce PRM and partner experience capabilities. You will modernize the PRM ecosystem by infusing AI, automation, and analytics across onboarding, deal registration, MDF, incentives, and renewals, shaping how partners engage, sell, and succeed.

The ideal candidate combines deep Salesforce PRM expertise with strong channel process knowledge and a track record of