Principal Product Designer (Elder Care)

Papa; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Equity package

Medical, dental, and vision insurance

Job summary

An innovative healthcare company is seeking a Principal Product Designer to lead the overall product and service design for a care ecosystem. The role involves mentoring designers, architecting service journeys, and optimizing user experiences for older adults and their caregivers. Ideal candidates should have over 10 years of experience, strong skills in Figma, and the ability to translate research insights into actionable design improvements. This position is remote and offers competitive salary and benefits.

Qualifications

• 10+ years designing complex human services products.
• Expert mastery of Figma and high-fidelity prototyping.
• Proven ability to shape strategy through visual artifacts.

Responsibilities

• Architect offline-to-online service journeys.
• Lead experience design to optimize conversion.
• Represent Design at the executive level.

Skills

Figma

Design Strategy

Prototyping

Storytelling

Accessibility Design

User Research

Service Blueprinting

Tools

UserTesting

Miro

Lucidchart

Framer

Webflow

Job description

Papa is hiring a Principal Product Designer to architect and lead end-to-end product and service design for a multi-actor care ecosystem supporting older adults and their family caregivers. Reporting to the CTO, this hands-on design leader will own experience and service architecture, evolve accessible design systems, drive research and data-informed iteration, and represent design at the executive level while mentoring designers. Remote (US) with competitive salary, equity, and comprehensive benefits.

How You'll Contribute

• Architect offline-to-online service journeys that translate digital requests into real-world human connections
• Lead D2C and referral experience design to optimize conversion while preserving a warm, personal care brand
• Design multi-actor programs and services that deliver measurable outcomes for members and families
• Build high-fidelity, logic-rich prototypes using tools such as Figma, Framer, Webflow, or similar
• Evolve and maintain an accessible, WCAG 2.1+ compliant design system for mobile and web, with a focus on aging populations
• Conduct qualitative and ethnographic research with members, Papa Pals, and caregivers to uncover unmet needs
• Facilitate cross-functional design sprints and co-creation workshops with Engineering, Data, Product, Operations, and partners
• Translate research insights and health outcomes data into actionable, iterative design improvements
• Represent Design at the executive level; co-author design, technology, and business strategy with the CTO
• Mentor designers and uphold design quality across the organization
• Own the full product design lifecycle from discovery through post-launch monitoring and iteration

What Makes You a Great Fit

• 10+ years designing complex human services products (e.g., healthcare, education, hospitality)
• Expert mastery of Figma and high-fidelity prototyping for complex logic flows
• Proven ability to shape strategy upstream of engineering through clear visual artifacts and narratives
• Exceptional storytelling and executive presentation skills; able to defend decisions with empathy and technical logic
• Portfolio of large-scale, shipped products solving complex systemic problems
• Expertise across the end-to-end design process: ethnographic research, synthesis, prototyping, delivery, and post-launch analysis
• Experience maintaining accessible (WCAG 2.1+) multi-platform design systems
• Familiarity with research and analytics tools (e.g., UserTesting, Dovetail, Hotjar/FullStory, Mixpanel, Segment, Amplitude)
• Comfort using AI-native tools to accelerate workflow and quality
• Proficiency in service blueprinting and journey mapping tools (e.g., Miro, Lucidchart, FigJam)
• Ideally: experience with direct-to-consumer products, CMS frameworks, HIPAA compliance, age tech or caregiver platforms, and referral/self-pay funnels focused on trust-building
• Competitive salary and equity package
• Medical, dental, and vision insurance coverage