Principal Product Designer - Subscription Growth (Acquisition)
Dow Jones
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Benefits offered by this job
Job summary
Dow Jones is seeking a Principal Product Designer - Subscription Growth (Acquisition) to shape subscriber growth across The Wall Street Journal, Barron's, MarketWatch, and other brands. You’ll define long-term design strategy, own ambiguous initiatives, and collaborate with executives to align investments and roadmaps for scalable acquisition experiences.
You will mentor senior designers, raise design quality, and partner with Product, Marketing, Brand, Engineering, Research, and Analytics to
Qualifications
- 10+ years of product design experience leading complex digital products.
- Portfolio demonstrates systems thinking, product vision, and measurable business impact.
- Experience leading highly ambiguous, cross-functional initiatives.
- Exceptional interaction, visual, systems, and service design skills.
- Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
- Experience defining design systems, reusable frameworks, and scalable product patterns.
- Outstanding communication and storytelling skills.
- Expert proficiency in Figma and modern design workflows.
- Deep understanding of accessibility and inclusive design.
- Experience mentoring senior designers and raising design quality across organizations.
Responsibilities
- Define long-term design strategy for subscriber growth across Dow Jones brands.
- Lead ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, and experimentation.
- Partner with senior leadership to shape roadmap priorities and investments.
- Create scalable acquisition patterns and interaction models that extend our Index Design System.
- Drive experimentation strategy by identifying high-impact opportunities and translating insights into product improvements.
- Translate research, data, and market trends into experiences that boost acquisition while maintaining UX quality.
- Lead design explorations and workshops aligning teams around future Commerce investments.
- Mentor designers to elevate craft across the organization.
- Influence how Commerce measures success by defining experience quality metrics and KPIs.
- Represent Commerce Design within the Design & Research org and contribute to company-wide strategy.
Skills
Tools
Job description
As Principal Product Designer - Subscription Growth (Acquisition), you will define the future of subscriber growth across Dow Jones' portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily, and future subscription products.
NYC - 1211 Ave of the Americas
Full time
As Principal Product Designer - Subscription Growth (Acquisition), you will define the future of subscriber growth across Dow Jones' portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily, and future subscription products.
In this senior individual contributor role that operates at the intersection of design strategy, business strategy, and growth, you’ll establish the long‑term vision for how prospective customers discover, evaluate, and subscribe across our Commerce ecosystem - spanning registration, paywalls, shop experiences, pricing and packaging, checkout, identity, and experimentation.
You will partner closely with Product, Marketing, Brand, Engineering, Research, Analytics, and executive leadership to solve highly ambiguous challenges and shape investment priorities that accelerate subscriber growth. Your work will define scalable Commerce patterns, influence our acquisition platform strategy, and connect design decisions to measurable business outcomes across multiple brands.
Beyond delivering exceptional product experiences, you’ll mentor senior designers, elevate design quality across Commerce, and establish standards that scale throughout the organization. You will report to the Director of Product Design, Commerce.
Our Design & Research org brings together world‑class designers and researchers with a unified purpose: to connect people to the news and information that matters most. We’re the strategic force that transforms deep user understanding into exceptional product experiences across our entire portfolio—from The Wall Street Journal to Factiva.
Our integrated approach ensures that research insights directly shape design decisions, while design explorations reveal new research opportunities. Together, we’re building coherent, accessible experiences that honor our 135‑year legacy while pushing us boldly into the future. We’re a globally distributed team spearheading a digital transformation at Dow Jones, newly staffed by industry leaders from Google, LinkedIn, The New York Times, and more. Through our combined expertise in design craft and research rigor, we ensure that millions of users can depend on our platforms for truth in a world full of noise.
- Define the long‑term design strategy for subscriber growth across multiple Dow Jones brands.
- Lead highly ambiguous, business‑critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
- Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
- Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
- Drive experimentation strategy by identifying high‑impact opportunities throughout the acquisition funnel and translating insights into long‑term product improvements.
- Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
- Lead strategic design explorations, vision work, and cross‑functional workshops that align teams around future Commerce investments.
- Mentor junior and mid‑level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
- Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
- Represent Commerce Design within the broader Design & Research organization while contributing to company‑wide design strategy and thought leadership.
- 10+ years of product design experience leading complex digital products.
- Portfolio demonstrating systems thinking, product vision, and measurable business impact.
- Experience leading highly ambiguous, cross‑functional initiatives.
- Exceptional interaction, visual, systems, and service design skills.
- Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
- Experience defining design systems, reusable frameworks, and scalable product patterns.
- Outstanding communication and storytelling skills.
- Expert proficiency in Figma and modern design workflows.
- Deep understanding of accessibility and inclusive design.
- Experience mentoring senior designers and raising design quality across organizations.
- Experience designing subscription acquisition, paywalls, registration, or checkout experiences.
- Experience partnering closely with Marketing or Growth organizations.
- Familiarity with pricing strategy, packaging, promotional offers, or experimentation platforms.
- Background in media, publishing, or consumer subscription businesses.
- Experience working across globally distributed organizations.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
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