Principal Product Designer, Commerce Acquisition

Dow Jones & Company, Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care

Commuter Transit

Subscription Discounts

Employee Referrals

Job summary

Dow Jones is seeking a Principal Product Designer for Commerce Acquisition to define the long-term subscriber growth strategy across our brand portfolio, including The Wall Street Journal and Barron's. You will shape experiences from discovery to checkout, align with executive leadership, and drive measurable business impact.

You will mentor senior designers, establish scalable patterns, and contribute to a unified design system while partnering with Product, Marketing, Brand, Engineering, and

Qualifications

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrating systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
• Experience defining design systems, reusable frameworks, and scalable product patterns.

Responsibilities

• Define long-term design strategy for subscriber acquisition across multiple Dow Jones brands.
• Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities.
• Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System across brands.
• Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel.
• Translate research, data and trends into experiences that improve acquisition while upholding user experience.
• Lead strategic design explorations and cross-functional workshops aligning teams around Commerce investments.
• Mentor junior designers and elevate design quality across the organization.
• Influence how Commerce measures success with KPIs around conversion, acquisition, and revenue.

Skills

Systems thinking

Product vision

Cross-functional collaboration

Interaction design

Visual design

Systems design

Service design

Stakeholder influence

Design systems

Communication

Storytelling

Mentoring

Accessibility

Tools

Figma

Job description

About the Role

As Principal Product Designer - Commerce Acquisition, you will define the future of subscriber acquisition across Dow Jones' portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily, and future subscription products.

In this senior individual contributor role that operates at the intersection of design strategy, business strategy, and growth, you'll establish the long-term vision for how prospective customers discover, evaluate, and subscribe across our Commerce ecosystem - spanning registration, paywalls, shop experiences, pricing and packaging, checkout, identity, and experimentation.

You will partner closely with Product, Marketing, Brand, Engineering, Research, Analytics, and executive leadership to solve highly ambiguous challenges and shape investment priorities that accelerate subscriber growth. Your work will define scalable Commerce patterns, influence our acquisition platform strategy, and connect design decisions to measurable business outcomes across multiple brands.

Beyond delivering exceptional product experiences, you'll mentor senior designers, elevate design quality across Commerce, and establish standards that scale throughout the organization. You will report to the Director of Product Design, Commerce.

About Dow Jones Design & Research

Our Design & Research org brings together world-class designers and researchers with a unified purpose: to connect people to the news and information that matters most. We're the strategic force that transforms deep user understanding into exceptional product experiences across our entire portfolio—from The Wall Street Journal to Factiva.

Our integrated approach ensures that research insights directly shape design decisions, while design explorations reveal new research opportunities. Together, we're building coherent, accessible experiences that honor our 135-year legacy while pushing us boldly into the future. We're a globally distributed team spearheading a digital transformation at Dow Jones, newly staffed by industry leaders from Google, LinkedIn, The New York Times, and more. Through our combined expertise in design craft and research rigor, we ensure that millions of users can depend on our platforms for truth in a world full of noise.

You Will

• Define the long-term design strategy for subscriber acquisition across multiple Dow Jones brands.
• Lead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
• Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
• Drive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
• Translate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
• Lead strategic design explorations, vision work, and cross‑functional workshops that align teams around future Commerce investments.
• Mentor junior and mid‑level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
• Influence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
• Represent Commerce Design within the broader Design & Research organization while contributing to company‑wide design strategy and thought leadership.

You Have

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrating systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross‑functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
• Experience defining design systems, reusable frameworks, and scalable product patterns.
• Outstanding communication and storytelling skills.
• Expert proficiency in Figma and modern design workflows.
• Deep understanding of accessibility and inclusive design.
• Experience mentoring senior designers and raising design quality across organizations.

Nice to Have

• Experience designing subscription acquisition, paywalls, registration, or checkout experiences.
• Experience partnering closely with Marketing or Growth organizations.
• Familiarity with pricing strategy, packaging, promotional offers, or experimentation platforms.
• Background in media, publishing, or consumer subscription businesses.
• Experience working across globally distributed organizations.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.