Principal Product Designer, Brand and Experience

Jobtailor; Bellevue (WA); On-site; USD 120,000 - 160,000; Full time

Job summary

OfferUp is seeking a senior product designer to translate brand strategy into practical product-experience principles and artifacts, and to design strategic experiences from concept to engineering hand-off. You will develop testable hypotheses and prototypes, partnering with UX and product teams to ship measurable improvements.

Ideal candidates have a strong portfolio of consumer mobile design, experience evolving design systems, and executive-level communication skills to influence leaders.

Qualifications

• Significant experience designing beloved consumer mobile products at scale.
• Portfolio showing both strong interaction design and sophisticated visual judgment.
• Ability to translate brand or product strategy into an end-to-end digital experience.
• Experience improving discovery, marketplace, commerce, social, community or local products.
• Fluency in experimentation, behavioral metrics and qualitative research.
• Experience creating or evolving product design systems.
• Executive communication skills to influence senior Product and business leaders.
• Comfort entering an established product with legacy behavior, constraints and metrics.
• Experience acting as a Principal Designer or Design Leader.

Responsibilities

• Translate OfferUp's brand strategy into practical product-experience principles and artifacts.
• Identify opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp.
• Design strategically important user experiences in Figma from concept through engineering hand-off.
• Develop testable hypotheses linking design decisions to outcomes.
• Build prototypes to test hypotheses.
• Partner with UX Design and Consumer Product teams to prototype, validate, ship and measure work.
• Build reusable interaction, visual and content patterns for the product design system.
• Assess the design operating model and recommend the appropriate long-term capability.
• Produce an experience audit, principles, hypotheses, prototypes, designs, patterns and measurements.
• Advance at least one experience into a live experiment, phased release or engineering implementation.

Skills

User Experience Design

Interaction Design

Prototyping and Testing

Design Principles

Figma

Visual Design

Executive Communication

Tools

Figma

Job description

• Translate OfferUp's brand strategy into practical product-experience principles and usable frameworks and artifacts
• Identify opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp
• Design strategically important user experiences in Figma from concept through engineering-ready hand-off
• Develop testable hypotheses connecting design decisions to user and business outcomes
• Build prototypes to test hypotheses
• Partner with UX Design and Consumer Product teams to prototype, validate, ship and measure the work
• Build reusable interaction, visual and content patterns for the product design system
• Assess the design operating model and recommend the appropriate long-term capability
• Produce an experience audit, product-experience principles, user and business hypotheses, validated prototypes, implementation-ready designs, reusable patterns and a measurement readout
• Advance at least one experience into a live experiment, phased release or engineering implementation

Requirements

• Significant experience designing beloved consumer mobile products at scale
• Portfolio showing both strong interaction design and sophisticated visual judgment
• Demonstrated ability to translate a brand or product strategy into an end-to-end digital experience
• Experience improving discovery, marketplace, commerce, social, community or local products
• Fluency in experimentation, behavioral metrics and qualitative research
• Experience creating or evolving product design systems
• Executive communication skills to influence senior Product and business leaders
• Comfort entering an established product with legacy behavior, technical constraints and monitored performance metrics
• Experience acting as a Principal Designer, Design Director, Head of Product Design or equivalent hands-on design leader
• Ability to move from strategy to detailed interface design
• Ability to design, execute and leverage user research and experimentation
• Ability to work within technical constraints and identify where they should be challenged
• Ability to build alignment across Product, Marketing/Brand, UX and Engineering

Core Competencies

Demonstrates expertise in designing consumer mobile products, translating brand strategies into user-centric digital experiences, and leveraging user research and experimentation to drive product improvements. Proficient in creating and evolving product design systems while effectively communicating with senior leaders.

Highest-signal resume keywords

• User Experience Design
• Product Design Systems
• Prototyping and Testing
• Executive Communication
• Interaction Design

Hard Skills

• Figma
• User Research
• Behavioral Metrics
• Visual Design
• Interaction Design
• Design Principles
• Prototyping
• Experimentation
• Digital Experience Design
• Mobile Product Design

Soft Skills

• Collaboration
• Influencing
• Strategic Thinking
• Problem Solving
• Alignment Building

Industry Keywords

• Consumer Products
• Marketplace
• Commerce
• Community
• Local Products
• Brand Strategy
• Design Audit
• User Experience Principles
• Phased Release
• Engineering Implementation