Principal, Pricing & Monetization Strategy

Intuit; Louisville (KY); On-site; USD 222,000 - 301,000; Full time

Benefits offered by this job

Bonus

Equity rewards

Benefits

Job summary

Intuit is seeking a Principal, Pricing & Monetization Strategy to shape pricing and packaging across the business platform, partnering with product, data science, and marketing to drive adoption and long-term value.

The role requires 10+ years in pricing and monetization, deep value-based pricing expertise, and strong cross-functional influence, with a track record of delivering revenue impact in SaaS/fintech. Location: Louisville, KY area; competitive compensation.

Qualifications

• 10+ years in pricing, monetization, corporate/product strategy, or top-tier management consulting with a core focus on monetization and pricing.
• Proven track record architecting and driving large-scale pricing and packaging programs with measurable revenue/profit impact.
• Deep fluency in value-based pricing, packaging design, and modern monetization models (subscription, consumption-based, outcome-based, freemium/PLG).
• Resourceful with modern AI tools - comfortable working with LLMs, connecting data through MCP, and building dashboards and analyses to answer pricing questions quickly.
• Demonstrated ability to create clarity out of ambiguity with a hypothesis-driven problem-solving approach, and to translate complexity into recommendations that influence executive stakeholders
• Excellent cross-functional influence and executive communication; able to lead and align stakeholders across the organization.
• Direct-to-consumer or self-serve/PLG monetization experience strongly preferred; SaaS and/or fintech background a plus.

Responsibilities

• Own pricing strategy and packaging architecture across Intuit's business platform - including tiering, good/better/best design, price-point setting, discount logic, and monetization guardrails for a self-serve, product-led motion.
• Design framework and test new commercial models - including subscription, consumption-based, and outcome-based monetization for AI and platform capabilities; translate novel features into durable pricing constructs.
• Build the analytical foundation for pricing decisions - willingness-to-pay studies, price elasticity, conjoint analysis, A/B price testing, demand modeling, and P&L/business-case development.
• Define and drive a pricing learning agenda in partnership with Data Science, market research, and Consumer Insights to continually sharpen willingness-to-pay, elasticity, and price-timing understanding.
• Develop pricing principles and frameworks that scale across products, segments, and geographies - moving the org from one-off recommendations to repeatable strategy.
• Partner cross-functionally (Product, Growth, Finance, Marketing, Legal) and influence senior and executive decision-making.
• Monitor competitive and adjacent-market dynamics and the performance of live pricing changes, iterating based on results.
• Mentor and uplevel pricing analysts and strategists as a player-coach, raising the bar for monetization craft across the team.

Skills

Pricing strategy

Monetization

Cross-functional leadership

Data analysis

Value-based pricing

Executive communication

PLG monetization

Education

Bachelor's degree

MBA or advanced degree

Tools

Dashboards

Job description

Intuit is seeking a Principal, Pricing & Monetization Strategy to shape pricing and packaging across the business platform, partnering with product, data science, and marketing to drive adoption and long-term value.

The role requires 10+ years in pricing and monetization, deep value-based pricing expertise, and strong cross-functional influence, with a track record of delivering revenue impact in SaaS/fintech. Location: Louisville, KY area; competitive compensation.