Pricing & Monetization Strategy Principal

Intuit; Lexington (KY); On-site; USD 222,000 - 301,000; Full time

Job summary

Intuit is seeking a Principal, Pricing & Monetization Strategy to shape pricing and packaging across its business platform. You will partner with product, analytics, finance, and marketing to design monetization for self-serve and product-led growth, aligning pricing with adoption, growth, and long-term value.

We value deep expertise in value-based pricing, experimentation, and data-driven decision making. MBA or quantitative background preferred; experience with SaaS/fintech monetization a plus.

Qualifications

• 10+ years in pricing, monetization, corporate/product strategy, or top-tier management consulting.
• Proven track record architecting large-scale pricing/packaging programs with revenue impact.
• Fluency in value-based pricing and modern monetization models (subscription, consumption-based, outcome-based, PLG).
• Experience with AI tools and data-driven pricing analysis to answer pricing questions quickly.

Responsibilities

• Own pricing strategy and packaging across Intuit's platform, including tiering and monetization guardrails.
• Design and test new commercial models (subscription, consumption-based, outcome-based) for AI and platform capabilities.
• Build analytical foundation for pricing decisions (WTP studies, elasticity, conjoint, A/B tests, demand modeling).
• Define a learning agenda with Data Science and Market Research to sharpen pricing timing and willingness-to-pay.
• Develop scalable pricing principles across products, segments, and geographies.
• Partner with Product, Growth, Finance, Marketing, Legal; influence executive decisions.
• Monitor competitive dynamics and performance of live pricing changes; iterate based on results.
• Mentor pricing analysts and raise monetization craft across the team.

Skills

Pricing strategy

Monetization

Cross-functional collaboration

Data-driven pricing

Willingness-to-pay analysis

Elasticity modeling

A/B testing

P&L or business-case development

Executive stakeholder influence

SaaS/PLG monetization

Education

Bachelor's degree

MBA or advanced quantitative/economics degree

Tools

LLMs

MCP data connections

Dashboarding/BI tools

Job description

Intuit is seeking a Principal, Pricing & Monetization Strategy to shape pricing and packaging across its business platform. You will partner with product, analytics, finance, and marketing to design monetization for self-serve and product-led growth, aligning pricing with adoption, growth, and long-term value.

We value deep expertise in value-based pricing, experimentation, and data-driven decision making. MBA or quantitative background preferred; experience with SaaS/fintech monetization a plus.