Principal Product Marketing Manager, Emerging Mid Market Platform

Intuit, Inc.; San Diego (CA); On-site; USD 191,000 - 259,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Product Marketing Manager for QuickBooks Advanced within the Emerging Mid-Market team in San Diego. You will shape long-term strategy, align cross-functionally with product, sales, and executives, and drive a durable vision across mid-market offerings.

The role emphasizes translating market insight into strategy, leading with bold bets, and partnering with executive stakeholders to commit to the vision for Advanced.

Qualifications

• BA/BS required; MBA preferred or equivalent.
• 12+ years in product marketing, product strategy, or management consulting with multi-year strategy ownership.
• Mid-market SaaS experience strongly preferred.
• Ability to influence stakeholders across a complex, matrixed organization.

Responsibilities

• Partner with product to define Advanced's multi-year strategy and strategic bets.
• Sharpen target customers and value proposition based on market and customer insights.
• Shape the roadmap at the strategic level with product leadership.
• Drive cross-functional alignment between product, sales, and executives.
• Build business case for future state and present to senior audiences.
• Enable the field to sell the vision by translating strategy into compelling narratives.

Skills

Strategic thinking

Stakeholder management

Product marketing

AI tools experience

Education

BA/BS; MBA preferred or equivalent

Tools

AI tools

Job description

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Principal Product Marketing Manager. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Principal Product Marketing Leader to define the future of QuickBooks Advanced, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. This is a strategic leadership role responsible for shaping where Advanced goes next as a product. The ideal candidate is a bold strategic thinker who translates market, product, and customer insight into durable, multi-year product strategy, and who can partner with product, go-to-market, and executive stakeholders to commit to that vision.

Responsibilities

• Partner with product to define Advanced's multi-year strategy: Help set the strategic direction for where Advanced must go to win in mid-market, shaping the bets that drive long-term competitive position and growth
• Sharpen who we win and why: Use market and customer insight to evolve our understanding of the ideal customer, keeping our targeting and value proposition ahead of an evolving market
• Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
• Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
• Build the business case for the future state: Develop the insight and narrative that supports where Advanced should go next, and present that point of view to senior audiences
• Enable the field to sell the vision: Partner with Sales to translate strategy into a compelling narrative, incorporating field feedback into our evolving direction

Qualifications

• BA/BS required, MBA preferred, or equivalent work experience
• 12+ years of experience in product marketing, product strategy, or management consulting, with a demonstrated track record of owning multi-year strategy; mid-market SaaS experience strongly preferred
• Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
• Experience working with product management teams
• Demonstrated track record influencing stakeholders across a complex, matrixed organization
• Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
• Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with a track record of driving measurable outcomes at the strategy level
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $205,000 - $277,500
New York $195,500- $264,500
San Diego, CA $191,000- $258,500