Principal PMM: GenStudio for Performance Marketing

Adobe; San Jose (CA); On-site; USD 180,300 - 261,150; Full time

Job summary

Adobe is seeking a Principal Product Marketing Manager to own how GenStudio for Performance Marketing is positioned to buyers. You’ll drive strategy, shape market entry, and craft messaging that resonates with heads of growth while collaborating with sales, product, and executive leadership.

You’ll report to the Director of PMM and work closely with VP and SVP in a fast-moving environment. Your responsibilities include developing positioning, ICPs, and go-to-market enablement, plus leading

Qualifications

• 12+ years in B2B product marketing, with at least 10 years driving positioning, messaging, and GTM strategy (not just campaign execution)
• Proven ability to influence product direction based on market signals
• Track record of shipping positioning that moved the needle, with specific deals won or pipeline lifted
• Experience working in or adjacent to marketing technology, performance marketing tools, or B2B SaaS
• Comfort with data: you read dashboards, test messaging, and decide based on evidence, not intuition

Responsibilities

• Own the competitive positioning framework for assigned customer segment or use case
• Develop and stress-test messaging around how we help performance marketers close the gap between insight and action
• Create narratives connecting product capabilities to business outcomes, including ROAS impact
• Partner with Product and Design to ensure we solve right problems, not just features
• Conduct win/loss analysis and competitive intelligence to sharpen differentiation
• Refine ICP and buying committee frameworks and define activation metrics
• Build sales collateral, pitch decks, and battle cards; run training sessions and QBRs
• Support high-stakes enterprise deals with tailored messaging and positioning
• Implement focused campaigns and align messaging across channels

Skills

B2B product marketing

Positioning & messaging

GTM strategy

Sales enablement

Data-driven decision making

Job description

Adobe is seeking a Principal Product Marketing Manager to own how GenStudio for Performance Marketing is positioned to buyers. You’ll drive strategy, shape market entry, and craft messaging that resonates with heads of growth while collaborating with sales, product, and executive leadership.

You’ll report to the Director of PMM and work closely with VP and SVP in a fast-moving environment. Your responsibilities include developing positioning, ICPs, and go-to-market enablement, plus leading